Customer Attribution

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The Red Aspen Customer Journey

Have you ever thought about a customer's journey to purchase? Many times customers will not purchase after her first interaction with a brand or product. In fact, it takes on average 8-12 impressions for a customer to actually make a purchase decision! Which means a customer will likely see many posts and advertisements before she decides to purchase a Red Aspen product.

Therefore, Red Aspen wants to make the option to choose a Brand Ambassador completely clear to customers, so your customers will be attributed to you. Here are some updates we have made to help support your business and our direct sales model

New Customer Attribution Initiative - Completed

INITIATIVE 1: Email all new, non-attributed customers asking them to provide us their Brand Ambassador info. NEW MONTHLY PROCESS. We will send this email monthly.

Timeline: Complete

Summary: We sent an email to new customers without a Brand Ambassador asking them to confirm how they heard about Red Aspen and connect them with their Brand Ambassador. They were rewarded with a promo code for responding.

INITIATIVE 2: More visibility to Brand Ambassador info at checkout.

Timeline: Complete

Summary: We moved the “My Brand Ambassador” block closer to the "Pay Now" button in the shopping cart so it's not missed by your customer.

INITIATIVE 3 : Unattributed customers will be prompted to select a Brand Ambassador at checkout.

Timeline: Complete

Summary: Unattributed customers won’t be able to click “Pay now” in checkout until they have selected a Brand Ambassador or selected “I am not shopping with a Brand Ambassador today.”

INITIATIVE 4: Customers can now select their Brand Ambassador even AFTER they’ve checked out.

Timeline: Complete

Summary: We created a post purchase countdown screen that gives your customer the option to select you as their Brand Ambassador even after they've checked out! For example, let's say that your new customer checks out and doesn’t have you selected as their Brand Ambassador. On the order confirmation page, the customer will be notified that they haven't selected a Brand Ambassador, and they will be encouraged to select one at that time.

New Customer Attribution Initiative - In Progress

Sharing your Links

With so many ways to copy links and so many social media platforms that have their own copy-link technology, it’s hard to say which copy shortcuts will work best. Our advice is to always type in your personal website link or a Pop Up link.

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The Red Aspen Customer Journey

Therefore, Red Aspen wants to make the option to choose a Brand Ambassador completely clear to customers, so your customers will be attributed to you. Here are some updates we have made to help support your business and our direct sales model

New Customer Attribution Initiative - Completed

New Customer Attribution Initiative - In Progress

Sharing your Links

With so many ways to copy links and so many social media platforms that have their own copy-link technology, it’s hard to say which copy shortcuts will work best. Our advice is to always type in your personal website link or a Pop Up link.