Eyes
MASCARA
Be prepared to get compliments galore about your lashes with any one of our splendid Mascara choices!
Find the Right Mascara for YOU
From volumizing and curling to lengthening, we have a mascara for you. Looking for a more natural colored mascara or even wanting a waterproof formula? We got that as well! Achieve your lash goals today with any one of our mascara choices.
TRAINING
TRAINING VIDEOS
How to Apply Lift & Lengthen Lennie
Lift & Lengthen Lennie Tubing Mascara gives you the best of both worlds - volume, length + definition that lasts all day. Find out how to apply + remove Lennie with ease!
TRAINING GRAPHICS
Benefits
Pump It Up, Maggie Mascara
Cruelty-Free
Vegan
Easy to Apply
Good For You Ingredients
The Details
This iconic 4-in-1 vegan mascara provides a long-lasting hold that won't smudge or clump throughout the day. With the help of conditioning castor oil and a 360° wonder wand applicator, this mascara will give you mesmerizing volume, curl, and length - just what those lashes need! Wear Maggie alone for an enhanced everyday look, or pair with our Red Aspen False Lashes for jaw-dropping style.
How to use
1. Hold the mascara wand at the base of your top lashes as close to your roots as possible.
2. Wiggle it back and forth while making your way up towards the tips of your lashes.
3. Repeat on the other eye until both eyes have been coated with mascara evenly.
4. Apply additional coats of mascara, if desired.
How to remove
Use a makeup pre-cleanse or makeup remover.
Benefits
Pump It Up, Maggie Mascara - Brown
Cruelty-Free
Vegan
Easy to Apply
Good For You Ingredients
The Details
Same amazing Maggie formula, but in brown! Brown mascara is a fantastic option if you’re looking to achieve a more natural look and enhance the look of your lashes in a more subtle way. In other words, brown mascara is perfect for when you’re going for that “no makeup” makeup look and add a daytime lift to your lashes!
How to use
1. Hold the mascara wand at the base of your top lashes as close to your roots as possible.
2. Wiggle it back and forth while making your way up towards the tips of your lashes.
3. Repeat on the other eye until both eyes have been coated with mascara evenly.
4. Apply additional coats of mascara, if desired.
How to remove
Use a makeup pre-cleanse or makeup remover.
Benefits
Waterproof Pump It Up, Maggie Mascara
Cruelty-Free
Vegan
Easy to Apply
Beauty Solution
Good For You Ingredients
The Details
We've reinvented our iconic Pump it Up, Maggie Mascara formula to be waterproof and tear-proof. Waterproof Maggie Mascara provides a long-lasting hold that won't smudge or clump throughout the day. Application is a breeze thanks to the same 360° wonder wand you know and love.
How to use
1. Hold the mascara wand at the base of your top lashes as close to your roots as possible.
2. Wiggle it back and forth while making your way up towards the tips of your lashes.
3. Repeat on the other eye until both eyes have been coated with mascara evenly.
4. Apply additional coats of mascara, if desired.
How to remove
Use a makeup precleanse, oil-based makeup remover, or micellar water.
Benefits
Lift & Lengthen, Lennie Tubing Mascara
Cruelty-Free
Vegan
Easy to Apply
Good For You Ingredients
The Details
This mascara gives you the best of both worlds - volume, length, and definition that lasts all day. Formulated with ingredients to help prevent smudging and flaking, this mascara is packed with hair-healthy ingredients like Hyaluronic Acid and Shea Butter to nourish and improve lash appearance. The silicone wand perfectly wraps mascara around each individual lash for a defined and lengthened look!
How to use
1. Press the wand at the base of your top lashes and pull out in a zigzag motion.
2. Repeat this motion along your lashes to cover every lash.
Additional tips
Use multiple layers for more lift and a more dramatic look. Focus application at the base of your lashes to help define and seperate thin, short lashes - silicone wand is especially helpful to accomplish this.
How to remove
Option 1: Saturate cotton pad or fingers with warm water. Let warm water sit on lashes for 30 seconds. Slide tubes down and off your lashes (tip - warm water is key!)
Option 2: Use eye makeup remover to gently slide tubes down and off your lashes.
Because of the unique tubing formula, you can expect the mascara to come off in small tubes, gliding right off!
Documents & Training Materials
WHAT IS PUMP IT UP, MAGGIE MASCARA?
Pump it up, Maggie is the perfect product to enhance your lash look. This stunning 4-in-1 vegan mascara enhances the appearance of your natural lashes by lengthening, curling, volumizing, and conditioning lashes with the help of its 360-degree wonder wand. Wear it on its own, or achieve an even more full, fluttery lash look by adding a pair of Red Aspen luxe faux lashes.
WHAT INGREDIENTS ARE IN PUMP IT UP, MAGGIE?
Water, Iron Oxides, Palmitic Acid, Acrylates/Ethylhexyl Acrylate Copolymer, Cetearyl Stearate, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate SE, Stearic Acid, Silica, Bis-PEG-18 Methyl, Ether Dimethyl Silane, Dimethicone, Polybutene, Synthetic Beeswax, Synthetic Wax, Glycerin, Aminomethyl, Propanediol, C18-36 Acid Triglyceride, Hydrogenated Polyisobutene, Polyvinyl Stearyl Ether, Ultramarines, Phenoxyethanol, Hydrogenated Castor Oil, Cetearyl Alcohol, Euphorbia Cerifera (Candelilla) Wax, Tribehenin, Hydroxyethylcellulose, Laureth-21, Ethylhexylglycerin, Nylon-6
WHAT IS MAGGIE’S NET WEIGHT?
11mL/0.37 oz
WHERE IS PUMP IT UP, MAGGIE MADE?
Italy.
HOW MUCH DOES PUMP IT UP, MAGGIE MASCARA COST?
$23
WHAT ARE THE BENEFITS OF BROWN MASCARA?
Brown mascara is a fantastic option if you’re looking to achieve a more natural look and enhance the look of your lashes in a more subtle way. In other words, brown mascara is perfect for when you’re going for that “no makeup” makeup look and add a daytime lift to your lashes!
WILL PUMP IT UP, MAGGIE BROWN MASCARA SUIT MY SKIN TONE?
Yes! Brown is universally flattering making it a great mascara color suited to any skin tone!
That being said, if you’re more fair-skinned with red or blonde hair and blue or green eyes, you’ll quickly notice that the softer shade of brown mascara really brings out your irises. On the flip side, those with darker hair color, skin tone, and eye color may reach for black mascara more often. Ultimately, it’s all about the look you’re going for!
WHAT INGREDIENTS ARE IN PUMP IT UP, MAGGIE IN BROWN?
Aqua (Water), CI 77499 (Iron Oxides), Palmitic Acid, Acrylates/Ethyhexyl Acrylate Copolymer, cetearyl Stearate, CI 77491 (Iron Oxides), Copernicia Cerifera Cera (Copernicia Cerifera (carnauba Wax), Glyceryl Stearate SE, Stearic Acid, Silica, Bis-Peg-18 Methyl Ether Dimethyl Silane, Dimethicone, Polybutene, Synthetic Beeswax, Synthetic Wax, Glycerin, Aminomethyl Propanediol, C18-36 Acid Triglyceride, Polyvinyl Stearyl Ether, Hydrogenated Polyisobutene, Phenoxyethanol, Hydrogenated Castor Oil, Cetearyl Alcohol, Euphorbia Cerifera Cera (Euphorbia Cerifera (Candelilla) Wax), Tribehenin, CI 77492(Iron Oxides), Hydroxyethylcellulose, CI 77891 (Titanium Dioxide), Laureth-21, Ethylhexylglycerin, Nylon-6, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Tocopherol.
WHAT IS MAGGIE IN BROWN’S NET WEIGHT?
10.8 mL/0.37 oz
WHERE IS PUMP IT UP, MAGGIE IN BROWN MADE?
Italy.
HOW MUCH DOES PUMP IT UP, MAGGIE MASCARA IN BROWN COST?
$23
WHAT IS WATERPROOF PUMP IT UP MAGGIE, MASCARA?
We've reinvented our iconic Pump it Up, Maggie Mascara formula to be waterproof and tear-proof. Waterproof Maggie Mascara provides a long-lasting hold that won't smudge or clump throughout the day. Application is a breeze thanks to the same 360° wonder wand you know and love.
HOW IS WATERPROOF MAGGIE MASCARA DIFFERENT FROM THE ORIGINAL MAGGIE MASCARA?
The Maggie formula was reinvented to be waterproof, so you may notice some differences! Waterproof Maggie doesn’t contain castor oil, but she does contain other ingredients necessary for a long-lasting, smudge-proof hold. The formula is a little bit thinner and extremely buildable. Apply a few extra coats for thicker, fuller-looking lashes.
DO YOU HAVE TO USE ANYTHING SPECIAL TO REMOVE WATERPROOF MAGGIE MASCARA?
We suggest using a makeup precleanse, oil-based makeup remover, or micellar water.
WAS INDEPENDENT TESTING ON WATERPROOF MAGGIE MASCARA?
Yes! We conducted independent testing to ensure that the formula was waterproof and tear-proof.
HOW DID YOU MAKE WATERPROOF MAGGIE SAFE?
All of the ingredients in Waterproof Maggie comply with FDA, EU, Prop 65, and Canada Hot list restrictions/regulations.
WHAT INGREDIENTS ARE IN THE WATERPROOF PUMP IT UP, MAGGIE?
Isododecane, Water, Iron Oxides, C30-45 Alkyldimethylsilyl Polypropylsilsesquioxane, Disteardimonium Hectorite, Hydrogenated Polycyclopentadiene, Synthetic Beeswax, Euphorbia Cerifera Cera (Euphorbia Cerifera (Candelilla) Wax), PEG-30 Dipolyhydroxystearate, Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Polybutene, Trimethylsiloxysilicate, Hydrated Silica, Phenoxyethanol, Polyethylene, Nylon-6, Polyquaternium-10, Ethylhexylglycerin, Glycerin, Tocopherol, Sodium Chloride, Silica, Benzoic Acid, Myristoyl Pentapeptide-17, Sodium Benzoate
WHAT IS WATERPROOF MAGGIE’S NET WEIGHT?
11.3ml/0.38 oz
WHERE IS WATERPROOF MAGGIE MADE?
Italy.
HOW MUCH DOES WATERPROOF PUMP IT UP MAGGIE, MASCARA COST?
$23
HOW DO I REMOVE WATERPROOF MAGGIE?
To remove mascara, use a makeup precleanse or makeup remover.
HOW DO I USE LIFT + LENGTHEN LENNIE TUBING MASCARA?
Using Lift + Lengthen, Lennie Tubing Mascara is super easy. Just follow these steps.
- Press the wand at the base of your top lashes and pull out in a zigzag motion.
- Repeat this motion along your lashes to cover every lash. Voila!
Pro Tips: Use multiple layers of mascara for more lift and a more dramatic look. At the same time, focus application at the base of your lashes to help define and separate thin, short lashes. The silicone wand is especially helpful in this.
HOW DO I APPLY LIFT + LENGTHEN LENNIE TUBING MASCARA?
As highlighted above, applying Lift & Lengthen, Lennie is as simple as it gets. You start by pressing the wand at the base of your upper lashes, then pulling out in a zigzag motion. Repeat this motion along your lashes to cover each and every lash.
Worried that one coat won’t be enough? No worries! Lift & Lengthen, Lennie has a buildable formula, meaning you can use multiple layers for more lift and a more dramatic look. That said, it’s important to focus the application at the base of your lashes. This will help define and separate thin, short lashes.
For best results, layer Lennie tubing mascara while your existing mascara coats are still wet. Lennie’s silicone wand is perfect for helping you accomplish those perfectly defined, long lashes.
CAN I USE LIFT + LENGTHEN LENNIE TUBING MASCARA WITH OTHER RED ASPEN PRODUCTS? WHAT DOES IT GO WELL WITH?
Using Lift + Lengthen Lennie Tubing Mascara with other Red Aspen products is super simple! It can be paired with our iconic Pump it Up, Maggie Traditional Mascara (more on that below), but you can also combine it with the Red Aspen Lash Comb.
Red Aspen’s Lash Comb can be used to lift and separate your lashes for a clump-free, ultra-defined mascara look, so you’ll want to apply your mascara first before running the comb through them for the best results. It’s compact, easy-to-use, and designed to fold comfortably in your purse or makeup bag, making it the ideal tool for wispy, effortlessly beautiful lashes!
HOW DO I REMOVE LIFT + LENGTHEN LENNIE?
Removing Lift + Lengthen, Lennie Tubing Mascara is easy, and given the unique tubing formula, you can expect the mascara to come off in small tubes, gliding right off! You’ve got two options, so just follow these simple steps:
Removal Option 1
- Saturate your fingers or a cotton pad with warm water.
- Let the warm water soak in your lashes for 30 seconds
- Slide the tubes down and off your lashes
Removal Option 2
Use standard eye makeup remover to gently slide the tubes down and off your lashes
DOES LIFT + LENGTHEN LENNIE MASCARA HAVE ANY WARNINGS?
As with any makeup product, it’s important to be mindful of how your eyes or the surrounding skin react to the ingredients used. Should you experience any irritation after using Lennie Tubing Mascara, discontinue use and contact your doctor immediately.
Additionally, you should never ever try to sleep with your mascara on. Failing to remove your mascara before bed and falling asleep with it applied can lead to painful eye irritation and other complications. Stay safe, and always remove your makeup before bed!
WHAT SETS LIFT + LENGTHEN LENNIE APART FROM OTHER RED ASPEN MASCARAS? WHAT ARE THE KEY SELLING POINTS?
As a tubing mascara, Lennie’s a buildable formula that uses tube-like polymers that wrap around each eyelash to create more defined, lifted, and lengthened lashes.
This makes her especially effective at preventing clumping, smudging, or flaking! No more raccoon eyes!
WHAT INGREDIENTS ARE IN LIFT + LENGTHEN LENNIE MASCARA?
Aqua (Water), Acrylates/Ethylhexyl Acrylate Copolymer, CI 77499 (Iron Oxides), Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Glyceryl Stearate SE, Stearic Acid, VP/Eicosene Copolymer, Butyrospermum Parkii Butter (Butyrospermum Parkii (Shea) Butter), Glycerin, PVP, Rhus Succedanea Fruit Cera (Rhus Succedanea Fruit Wax), Palmitic Acid, Tromethamine, Panthenol, Phenoxyethanol, Silica, Laureth-21, Sodium Dehydroacetate, Disodium EDTA, Ethylhexylglycerin, Sodium Hyaluronate
WHAT MARKETING INGREDIENTS ARE IN LIFT + LENGTHEN LENNIE MASCARA + WHAT DO THEY DO?
Lift + Lengthen, Lennie Tubing Mascara is formulated with Hyaluronic Acid, which helps to hydrate and nourish your lashes at the same time, promoting fuller, stronger, and longer lashes in the process. To add to that, Lennie’s infused with Shea Butter, giving her the ability to condition your lashes during wear, improving their appearance.
TELL ME MORE ABOUT THE LIFT + LENGTHEN LENNIE FORMULA.
Lennie’s formula is buildable, so she’s formulated with Hyaluronic Acid which helps to hydrate and nourish your lashes at the same time, promoting fuller, stronger, and longer lashes in the process. To add to that, Lennie’s infused with Shea Butter, giving her the ability to condition your lashes during wear, improving their appearance.
If that weren’t enough, Lennie Tubing Mascara contains Panthenol (Vitamin B5), which helps to lock in moisture and help protect your lashes from breakage, along with adding natural-looking sheen. To top it off, Lennie is infused with a Natural Wax Blend, which helps to promote volume, with Copernia natural fruit wax to lengthen and extend your lashes.
IS LIFT + LENGTHEN LENNIE TUBING MASCARA WATERPROOF?
No, Lennie Tubing Mascara is not waterproof. However, while we do not offer a waterproof tubing mascara, you can still try traditional Red Aspen waterproof mascara via Pump it Up, Maggie Waterproof mascara.
IS LENNIE TUBING MASCARA SAFE TO APPLY EVERYDAY?
It sure is! Lift + Lengthen, Lennie can be worn all-day for a smudge-free, worry-free mascara look.
IS LIFT & LENGTHEN LENNIE MASCARA GOOD FOR SENSITIVE EYES?
Absolutely! Not only is Red Aspen tubing mascara a good option for sensitive eyes, but our iconic Pump it Up, Maggie Mascara (available in black and brown) is as well.
That said, it's important to remember that everyone is different and each person can have a different reaction. No matter what mascara you choose, you’ll want to stop using it immediately and contact your doctor if you experience any irritation.
HOW OFTEN DO I NEED TO REPLACE MY LENNIE MASCARA AFTER OPENING?
It’s best to replace your opened mascara every 6 months, whenever possible.
WHAT IS THE NET WEIGHT OF LIFT + LENGTHEN LENNIE?
9.1mL / 0.30 oz
WHERE IS LIFT + LENGTHEN LENNIE TUBING MASCARA MADE?
Red Aspen’s Lift + Lengthen, Lennie Tubing Mascara is made in Italy.
HOW MUCH DOES LIFT + LENGTHEN LENNIE COST?
Red Aspen’s Lift + Lengthen, Lennie Tubing Mascara costs only $23
IS LIFT + LENGTHEN LENNIE TUBING MASCARA PV-ELIGIBLE?
Yes, Lift + Lengthen, Lennie Tubing Mascara is PV-eligible!
WHAT HAPPENS IF YOU RUN OUT OF LIFT & LENGTHEN, LENNIE MASCARA?
At launch, we are limited quantities of Lift & Lengthen Lennie Mascara to 2 units per person. Lennie will only be turned off temporarily if she sells out. We will communicate inventory levels, as needed.
HOW IS LIFT + LENGTHEN LENNIE TUBING MASCARA DIFFERENT FROM RED ASPEN’S PUMP IT UP, MAGGIE MASCARA?
As a traditional mascara, Maggie does things a little bit differently than Lennie, using pigment that’s “painted” or coated onto your lashes. She uses Castor Oil to nourish and condition your eyelashes, and this can help them to appear thicker and longer. That’s why Maggie is perfect for those blessed with average to long lashes, while Lennie is great for anyone who needs a little extra help in the lash department with length. Two wonderful products, just different formulas and uses!
Another way to look at it would be that Maggie’s key benefits are volumizing and conditioning your lashes, while Lennie’s key benefits are lifting, lengthening, defining. Two amazing products with different, but equally great formulas and benefits!
CAN YOU WEAR PUMP IT UP MAGGIE AND LIFT + LENGTHEN LENNIE MASCARAS TOGETHER?
Sure can! In fact, if you’d like to combine the conditioning and volumizing effects of our Maggie mascara, with the lengthening effects of Lennie tubing mascara, you can wear them together. We recommend applying one coat of Maggie first, followed by Lennie on top. It’s that easy!
WHAT IS THE TYPICAL WEAR TIME FOR LIFT + LENGTHEN LENNIE TUBING MASCARA?
Great news! Lift + Lengthen Lennie Tubing Mascara can be worn all day for a smudge-free, worry-free mascara look.
WILL LENNIE TUBING MASCARA DAMAGE MY LASHES?
The good news with tubing mascara is that it’s so easy to remove. This makes it easier to avoid damaging your lashes, so there’s less stress about rubbing or tugging at your tubing mascara to safely remove it.
I CAN’T DECIDE BETWEEN LENNIE + MAGGIE. WHICH MASCARA IS RIGHT FOR ME?
Both Pump It Up, Maggie and Lift & Lengthen, Lennie are great for everyday wear. It just depends on the effect you’re looking for! If you have naturally long and full lashes, Pump It Up, Maggie will be perfect to accentuate those already gorgeous lashes.
On the other hand, Lennie’s thinner, shorter bristles on her silicone wand will help you to grab any thin and short lashes at the base of your eyelid. If you experience smudging with typical “painting” mascaras and want the appearance of longer lashes, Lennie’s tubing formula could be a perfect fit for you. In fact, Lift & Lengthen, Lennie’s lengthening formula is so good, people may think you’re wearing lash extensions!
At the end of the day, both Red Aspen’s Lennine tubing mascara and Maggie traditional mascara options are vegan, cruelty-free, and made with good you ingredients, meaning you can feel good about using either product.
WHERE CAN I PURCHASE RED ASPEN LIFT + LENGTHEN LENNIE TUBING MASCARA?
Lift + Lengthen, Lennie Tubing Mascara is available to purchase on your Brand Ambassador business page, or via our website at www.redaspenlove.com.