MASCARA

Be prepared to get compliments galore about your lashes with any one of our splendid Mascara choices!

Find the Right Mascara for YOU

From volumizing and curling to lengthening, we have a mascara for you. Looking for a more natural colored mascara or even wanting a waterproof formula? We got that as well! Achieve your lash goals today with any one of our mascara choices.

TRAINING

Benefits

Pump It Up, Maggie Mascara

Cruelty-Free

Vegan

Easy to Apply

Good For You

The Details

This iconic 4-in-1 vegan mascara provides a long-lasting hold that won't smudge or clump throughout the day. With the help of conditioning castor oil and a 360° wonder wand applicator, this mascara will give you mesmerizing volume, curl, and length - just what those lashes need! Wear Maggie alone for an enhanced everyday look, or pair with our Red Aspen False Lashes for jaw-dropping style.  

How to use

1. Hold the mascara wand at the base of your top lashes as close to your roots as possible. 
2. Wiggle it back and forth while making your way up towards the tips of your lashes. 
3. Repeat on the other eye until both eyes have been coated with mascara evenly. 
4. Apply additional coats of mascara, if desired.
How to remove
Use a makeup pre-cleanse or makeup remover. 

Benefits

Pump It Up, Maggie Mascara - Brown

Cruelty-Free

Vegan

Easy to Apply

Good For You

The Details

Same amazing Maggie formula, but in brown! Brown mascara is a fantastic option if you’re looking to achieve a more natural look and enhance the look of your lashes in a more subtle way. In other words, brown mascara is perfect for when you’re going for that “no makeup” makeup look and add a daytime lift to your lashes! 

How to use

1. Hold the mascara wand at the base of your top lashes as close to your roots as possible. 
2. Wiggle it back and forth while making your way up towards the tips of your lashes. 
3. Repeat on the other eye until both eyes have been coated with mascara evenly. 
4. Apply additional coats of mascara, if desired.
How to remove
Use a makeup pre-cleanse or makeup remover. 

Benefits

Waterproof Pump It Up, Maggie Mascara

Cruelty-Free

Vegan

Easy to Apply

Beauty Solution

Good For You

The Details

We've reinvented our iconic Pump it Up, Maggie Mascara formula to be waterproof and tear-proof. Waterproof Maggie Mascara provides a long-lasting hold that won't smudge or clump throughout the day. Application is a breeze thanks to the same 360° wonder wand you know and love.

How to use

1. Hold the mascara wand at the base of your top lashes as close to your roots as possible. 
2. Wiggle it back and forth while making your way up towards the tips of your lashes. 
3. Repeat on the other eye until both eyes have been coated with mascara evenly. 
4. Apply additional coats of mascara, if desired.
How to remove
Use a makeup precleanse, oil-based makeup remover, or micellar water.

Benefits

Lift & Lengthen, Lennie Tubing Mascara

Cruelty-Free

Vegan

Easy to Apply

Good For You

The Details

This mascara gives you the best of both worlds - volume, length, and definition that lasts all day. Formulated with ingredients to help prevent smudging and flaking, this mascara is packed with hair-healthy ingredients like Hyaluronic Acid and Shea Butter to nourish and improve lash appearance. The silicone wand perfectly wraps mascara around each individual lash for a defined and lengthened look!

How to use
1. Press the wand at the base of your top lashes and pull out in a zigzag motion.
2. Repeat this motion along your lashes to cover every lash.

Additional tips
Use multiple layers for more lift and a more dramatic look. Focus application at the base of your lashes to help define and seperate thin, short lashes - silicone wand is especially helpful to accomplish this.
How to remove
Option 1: Saturate cotton pad or fingers with warm water. Let warm water sit on lashes for 30 seconds. Slide tubes down and off your lashes (tip - warm water is key!)
Option 2: Use eye makeup remover to gently slide tubes down and off your lashes.

Because of the unique tubing formula, you can expect the mascara to come off in small tubes, gliding right off!

Description

Documents & Training Materials

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WHAT IS PUMP IT UP, MAGGIE MASCARA?

Pump it up, Maggie is the perfect product to enhance your lash look. This stunning 4-in-1 vegan mascara enhances the appearance of your natural lashes by lengthening, curling, volumizing, and conditioning lashes with the help of its 360-degree wonder wand. Wear it on its own, or achieve an even more full, fluttery lash look by adding a pair of Red Aspen luxe faux lashes.

WHAT INGREDIENTS ARE IN PUMP IT UP, MAGGIE?

Water, Iron Oxides, Palmitic Acid, Acrylates/Ethylhexyl Acrylate Copolymer, Cetearyl Stearate, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate SE, Stearic Acid, Silica, Bis-PEG-18 Methyl, Ether Dimethyl Silane, Dimethicone, Polybutene, Synthetic Beeswax, Synthetic Wax, Glycerin, Aminomethyl, Propanediol, C18-36 Acid Triglyceride, Hydrogenated Polyisobutene, Polyvinyl Stearyl Ether, Ultramarines, Phenoxyethanol, Hydrogenated Castor Oil, Cetearyl Alcohol, Euphorbia Cerifera (Candelilla) Wax, Tribehenin, Hydroxyethylcellulose, Laureth-21, Ethylhexylglycerin, Nylon-6

WHAT IS MAGGIE’S NET WEIGHT?

11mL/0.37 oz 

WHERE IS PUMP IT UP, MAGGIE MADE? 

Italy.

HOW MUCH DOES PUMP IT UP, MAGGIE MASCARA COST?

$23

WHAT ARE THE BENEFITS OF BROWN MASCARA?

Brown mascara is a fantastic option if you’re looking to achieve a more natural look and enhance the look of your lashes in a more subtle way. In other words, brown mascara is perfect for when you’re going for that “no makeup” makeup look and add a daytime lift to your lashes! 

WILL PUMP IT UP, MAGGIE BROWN MASCARA SUIT MY SKIN TONE?

Yes! Brown is universally flattering making it a great mascara color suited to any skin tone!

That being said, if you’re more fair-skinned with red or blonde hair and blue or green eyes, you’ll quickly notice that the softer shade of brown mascara really brings out your irises. On the flip side, those with darker hair color, skin tone, and eye color may reach for black mascara more often. Ultimately, it’s all about the look you’re going for!

WHAT INGREDIENTS ARE IN PUMP IT UP, MAGGIE IN BROWN?

Aqua (Water), CI 77499 (Iron Oxides), Palmitic Acid, Acrylates/Ethyhexyl Acrylate Copolymer, cetearyl Stearate, CI 77491 (Iron Oxides), Copernicia Cerifera Cera (Copernicia Cerifera (carnauba Wax), Glyceryl Stearate SE, Stearic Acid, Silica, Bis-Peg-18 Methyl Ether Dimethyl Silane, Dimethicone, Polybutene, Synthetic Beeswax, Synthetic Wax, Glycerin, Aminomethyl Propanediol, C18-36 Acid Triglyceride, Polyvinyl Stearyl Ether, Hydrogenated Polyisobutene, Phenoxyethanol, Hydrogenated Castor Oil, Cetearyl Alcohol, Euphorbia Cerifera Cera (Euphorbia Cerifera (Candelilla) Wax), Tribehenin, CI 77492(Iron Oxides), Hydroxyethylcellulose, CI 77891 (Titanium Dioxide), Laureth-21, Ethylhexylglycerin, Nylon-6, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Tocopherol.

WHAT IS MAGGIE IN BROWN’S NET WEIGHT?

10.8 mL/0.37 oz

WHERE IS PUMP IT UP, MAGGIE IN BROWN MADE? 

Italy.

HOW MUCH DOES PUMP IT UP, MAGGIE MASCARA IN BROWN COST?

$23

WHAT IS WATERPROOF PUMP IT UP MAGGIE, MASCARA?

We've reinvented our iconic Pump it Up, Maggie Mascara formula to be waterproof and tear-proof. Waterproof Maggie Mascara provides a long-lasting hold that won't smudge or clump throughout the day. Application is a breeze thanks to the same 360° wonder wand you know and love.

HOW IS WATERPROOF MAGGIE MASCARA DIFFERENT FROM THE ORIGINAL MAGGIE MASCARA?

The Maggie formula was reinvented to be waterproof, so you may notice some differences! Waterproof Maggie doesn’t contain castor oil, but she does contain other ingredients necessary for a long-lasting, smudge-proof hold. The formula is a little bit thinner and extremely buildable. Apply a few extra coats for thicker, fuller-looking lashes.

DO YOU HAVE TO USE ANYTHING SPECIAL TO REMOVE WATERPROOF MAGGIE MASCARA?

We suggest using a makeup precleanse, oil-based makeup remover, or micellar water.

WAS INDEPENDENT TESTING ON WATERPROOF MAGGIE MASCARA?

Yes! We conducted independent testing to ensure that the formula was waterproof and tear-proof.

HOW DID YOU MAKE WATERPROOF MAGGIE SAFE?

All of the ingredients in Waterproof Maggie comply with FDA, EU, Prop 65, and Canada Hot list restrictions/regulations.

WHAT INGREDIENTS ARE IN THE WATERPROOF PUMP IT UP, MAGGIE?

Isododecane, Water, Iron Oxides, C30-45 Alkyldimethylsilyl Polypropylsilsesquioxane, Disteardimonium Hectorite, Hydrogenated Polycyclopentadiene, Synthetic Beeswax, Euphorbia Cerifera Cera (Euphorbia Cerifera (Candelilla) Wax), PEG-30 Dipolyhydroxystearate, Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Polybutene, Trimethylsiloxysilicate, Hydrated Silica, Phenoxyethanol, Polyethylene, Nylon-6, Polyquaternium-10, Ethylhexylglycerin, Glycerin, Tocopherol, Sodium Chloride, Silica, Benzoic Acid, Myristoyl Pentapeptide-17, Sodium Benzoate

WHAT IS WATERPROOF MAGGIE’S NET WEIGHT?

11.3ml/0.38 oz

WHERE IS WATERPROOF MAGGIE MADE?

Italy.

HOW MUCH DOES WATERPROOF PUMP IT UP MAGGIE, MASCARA COST?

$23

HOW DO I REMOVE WATERPROOF MAGGIE?

To remove mascara, use a makeup precleanse or makeup remover.

WHAT IS WATERPROOF PUMP IT UP MAGGIE, MASCARA?

We've reinvented our iconic Pump it Up, Maggie Mascara formula to be waterproof and tear-proof. Waterproof Maggie Mascara provides a long-lasting hold that won't smudge or clump throughout the day. Application is a breeze thanks to the same 360° wonder wand you know and love.

HOW IS WATERPROOF MAGGIE MASCARA DIFFERENT FROM THE ORIGINAL MAGGIE MASCARA?

The Maggie formula was reinvented to be waterproof, so you may notice some differences! Waterproof Maggie doesn’t contain castor oil, but she does contain other ingredients necessary for a long-lasting, smudge-proof hold. The formula is a little bit thinner and extremely buildable. Apply a few extra coats for thicker, fuller-looking lashes.

DO YOU HAVE TO USE ANYTHING SPECIAL TO REMOVE WATERPROOF MAGGIE MASCARA?

We suggest using a makeup precleanse, oil-based makeup remover, or micellar water.

WAS INDEPENDENT TESTING ON WATERPROOF MAGGIE MASCARA?

Yes! We conducted independent testing to ensure that the formula was waterproof and tear-proof.

HOW DID YOU MAKE WATERPROOF MAGGIE SAFE?

All of the ingredients in Waterproof Maggie comply with FDA, EU, Prop 65, and Canada Hot list restrictions/regulations.

WHAT INGREDIENTS ARE IN THE WATERPROOF PUMP IT UP, MAGGIE?

Isododecane, Water, Iron Oxides, C30-45 Alkyldimethylsilyl Polypropylsilsesquioxane, Disteardimonium Hectorite, Hydrogenated Polycyclopentadiene, Synthetic Beeswax, Euphorbia Cerifera Cera (Euphorbia Cerifera (Candelilla) Wax), PEG-30 Dipolyhydroxystearate, Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Polybutene, Trimethylsiloxysilicate, Hydrated Silica, Phenoxyethanol, Polyethylene, Nylon-6, Polyquaternium-10, Ethylhexylglycerin, Glycerin, Tocopherol, Sodium Chloride, Silica, Benzoic Acid, Myristoyl Pentapeptide-17, Sodium Benzoate

WHAT IS WATERPROOF MAGGIE’S NET WEIGHT?

11.3ml/0.38 oz

WHERE IS WATERPROOF MAGGIE MADE?

Italy.

HOW MUCH DOES WATERPROOF PUMP IT UP MAGGIE, MASCARA COST?

$23

HOW DO I REMOVE WATERPROOF MAGGIE?

To remove mascara, use a makeup precleanse or makeup remover.