INTRODUCING PRIME & DEFINE, DANNIE LASH PRIMER

An easy-to-use lash primer with a pink color base to enhance the intensity of your mascara. Use with your favorite Red Aspen Mascara to define + separate your lashes for truly stunning results.

INTRODUCING PRIME & DEFINE, DANNIE LASH PRIMER

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This keychain works like a charm!

Literally - it will also work as a charm. Use it as a traditional keychain to carry the extra key to your bff's house, or use the clip as a charm on your purse, backpack, overnight bag, etc. Yeah, it will also do both!

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 A Merch Pack for Aspiring Brand Ambassadors!

This trio is just the thing for the littles in your life that are as obsessed with Red Aspen as you are. With a hot pink to-go cup featuring the Aspen Blossom logo, a makeup bag with puffy letters + a set of no-crease hair clips, the pocket-sized Red Aspen lover in your life will be repping her favorite brand with pride.

Aspen Blossom Merch Bundle includes an Aspen Blossom Cup, Hair Clips + Makeup Bag. ($40 value)

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20% Off Build-Your-Own Palette Colors!

Elevate your makeup routine with our NEW pressed powders + magnetized palettes. From eye looks to contouring your beautiful face, the possibilities are endless. Create a truly customizable experience that suits you + all your various needs with Red Aspen individual pressed powders because why shouldn't you play with your makeup?!

Buy any 4 individual pressed powders or more + SAVE 20%.*

*This is an ongoing promotion for Brand Ambassadors, Affiliates + customers. Enjoy!

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Add That Perfect Pop of Color!

Keep it cute and stylish with this adorable addition to your everyday outfits! Our satin scrunchie is the perfect way to add a pop of color and flair to all your best seasonal looks.

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Documents & Training Materials

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What are the benefits of Red Aspen's Pressed Powders?

Red Aspen’s new pressed powder shades offer a ton of great benefits:

  • Their highly pigmented formula delivers a vibrant, high-color payoff. 
  • The powders are formulated to be used on various parts of your face. For example, you can use a color as a shimmer highlight OR a shimmer shadow! 
  • The formula is different to accommodate the "multi purpose" effect of the powders.
  • The pigments are also smooth and creamy, which helps to limit fallout during application.
  • The rich shimmery finish holds for long-lasting, crease-resistant wear, and each shade is formulated to promote silky application to soften and smooth your skin. 
  • All in all, this gives our Pressed Powders excellent coverage and a luxurious feel that you’ll be ready to rave about to friends, family, and potential customers! 

Can Red Aspen Pressed Powders be used on my eyes, cheeks, and face?

Yep! Red Aspen Pressed Powders are highly versatile, meaning they can be used on multiple areas of the face. Depending on color, you can use them to contour, highlight, add a pop of color to the cheeks (as a blush or bronzer), and even create a variety of gorgeous eyeshadow looks!

PLEASE NOTE: Some Red Aspen Pressed Powders are NOT intended for use on the eyes. Based on our currently available colors, “Delight" is NOT to be used in the eye area.

What are Red Aspen's Pressed Powders?

Red Aspen’s Pressed Powders add powder color to the face, eyes, and cheeks. They come in a variety of gorgeous finishes, including matte, metallic, shimmer and glitter.

How do I choose the right pressed powder shade?

Red Aspen’s Pressed Powder shades are diverse and can be used by everyone, with many shades inspired by our Fulfilled palette. Feel free to mix it up and experiment!

How long does pressed powder last?

Red Aspen Pressed Powders remain effective for the duration specified on the packaging after opening. While some are labeled for 12 months, others can last up to 24 months.

What if my pressed powder breaks in the palette? Is it fixable?

Fixing a broken pressed powder is absolutely doable. Start by removing the broken pieces and crushing any large chunks. 

From there, add 1-2 teaspoons of rubbing alcohol to create a paste, then smooth it into the pan. Press the powder gently with a tissue and a flat object, then let it dry completely before using.

What is a pressed pigment? List what shades are pressed pigments

A pressed pigment is a highly pigmented powder makeup, compacted into a solid form. It provides intense color payoff with more vibrant color.

PLEASE NOTE: Red Aspen’s shade "Delight" has pressed pigments and is NOT intended for use in the immediate eye area.

What is the pan of the pressed powder made of?

The metal pan for Red Aspen Pressed Powders is made out of tin.

How do these new Red Aspen Pressed Powders compare to existing Red Aspen palettes?

Great news! These new Red Aspen Pressed Powders feature a similar formula to our existing palettes, offering the same high-color payoff with a smooth, blendable texture you’ve come to love with our other Pressed Powders.

Help! You discontinued my favorite shade. Will you be coming out with future shades? 

We sure will! Look for updates on new shades coming soon.

Why did Red Aspen update their pressed powder system?

We updated our pressed powder system to magnetic palettes with individual pressed powders to offer more customization and convenience. This new format allows you to mix and match shades, create your own perfect palette, and replace individual powders as needed, giving you more flexibility.

Are Red Aspen Pressed Powders Aspen Verified?

Yes, Red Aspen Pressed Powders are Aspen Verified.

Why were shades from the Fulfilled Palette renamed?

Many of the shades were inspired by our Fulfilled Palette:

These are broken down into velvety matte, rich metallic, stunning shimmer, and luxurious glitter and include:

Velvety Matte Shades
Clarity - soft golden sand matte shade inspired by Calm

Uplift - a muted warm caramel matte shade inspired by Purpose

Flourish - a soft mauve matte shade inspired by Unity

Gifted - a peach velvet matte shade inspired by Embrace

Zen - a silky cream matte shade inspired by Balance

Treasured - a velvety chocolate matte shade inspired by Home

Rich Metallic Shades

Valued - a copper metallic shade inspired by Soul

Enchanted - a golden peach metallic shade inspired by Grace

Patient - a rose gold metallic shade inspired by Love

 

Stunning Shimmer Shades
Enlightened
- a vanilla shimmer pigment inspired by Bliss

Luxurious Glitter Shades

Generous - a nude with white gold glitter shade inspired by Smile

The original shades were renamed to avoid confusion and to match our makeup naming convention which has "Affirmation" style names.

Frequently asked question

Use this to answer some common questions you hear from your customers. You could discuss product details, size fit, shipping policies, or anything you think would help merchants make an informed decision about your products. This section will appear across all products.

What is Red Aspen’s Prime & Define, Dannie Lash Primer, and how does it work?

Red Aspen’s Prime & Define, Dannie Lash Primer is an easy-to-use pink lash primer that is worn underneath mascara to help define, lengthen, and volumize the appearance of your lashes.

Why is Red Aspen’s Prime & Define, Dannie Lash Primer pink?

The pink base is worn underneath your preferred mascara to help define, lengthen, and volumize the appearance of your lashes. It helps ensure even application, because you get a clear visual of where the primer has been applied versus any lashes that might have been missed. 

This is especially great for anyone with short or sparse lashes, as the combination of Red Aspen’s Lennie Tubing Mascara or Pump it Up, Maggie Mascara with Dannie makes the black/brown pigments of these mascaras stand out more — And you know we’re ALL about standing out at Red Aspen.

How do I use Red Aspen’s Prime & Define, Dannie Lash Primer?

Step 1. Apply on clean, dry lashes. 

Step 2. Press the lash primer wand at the base of your upper lashes and pull out in a zigzag motion. 

Step 3. Repeat this motion across your lashes until you’ve covered every lash. 

Step 4. Wait 30 seconds, then apply your favorite Red Aspen mascara for a flawless finish.

Why should I prime my lashes with a lash primer?

There are several reasons to use a lash primer like Prime & Define, Dannie. For starters, a good eyelash primer can help define, lengthen, and volumize the appearance of your lashes, especially for those with short or sparse lashes. 

Not only that, but Red Aspen Lash Primer extends the wear time of your mascara. If you’re someone who enjoys a bold eye look but you don’t feel that you’re getting enough out of your mascara alone, a quick application of Dannie is all it takes to create a better base for your mascara to grip to. The result is more defined and separated lashes, better protection against clumping, AND a better hold for your lash curl.

Can I wear Red Aspen Lash Primer on its own?

You can totally wear Red Aspen Lash Primer on its own, but keep in mind that the pink tint might be more noticeable. 

You’ll get the best results when you apply it as a base before applying your favorite Red Aspen mascara, as this’ll give you fuller, more defined lashes.

Can Red Aspen Lash Primer help with short or sparse lashes?

It sure can! Our Prime & Define, Dannie Lash Primer formula features a few key ingredients that help coat and enhance your lashes, resulting in a fuller appearance. For starters, she’s infused with Carnauba Wax, a natural wax known for its smooth, flexible texture. This helps to build lash volume, but it also helps to define your lashes and ensure a smoother application of your favorite mascara later. 

She’s also formulated with Glycerin, which helps to hydrate and condition your lashes to prevent them becoming too brittle over time. 

As a special bonus, Dannie’s formula includes Tilia Tomentosa Bud Extract, a soothing botanical loaded with antioxidants. This helps to further nourish your lashes, helping them appear healthier and shinier in the process.

How much does Red Aspen Prime & Define, Dannie Lash Primer cost?

Red Aspen’s Prime and Define, Dannie Lash Primer retails for $23.

Are there any special bundles with Red Aspen’s Prime & Define, Dannie Lash Primer?

Absolutely! We’ll be launching Dannie on its own at $23, but you can also try one of our power couple bundles with your choice of Pump it Up, Maggie Mascara + Dannie or Lift & Lengthen, Lennie Tubing Mascara + Dannie for only $41.40. That’s a 10% savings! 

Just remember to keep your Red Aspen Lash Curler and Lash Comb handy if you want the best results!

Do I need to use a lash primer every time I apply mascara?

While it’s not required, using our lash primer regularly can really enhance the effects of your mascara, making your lashes look fuller and more defined. It also helps prevent clumping and flaking throughout the day, and that’s something everyone can appreciate!

Can I use Red Aspen Prime & Define, Dannie Lash Primer on my lower lashes?

Yep! Our lash primer can be applied to both upper and lower lashes for a more defined, long-lasting look.

What is the difference between a lash primer and mascara?

A lash primer is applied before mascara to enhance the lashes, creating a better base for mascara to grip and last longer. Mascara is applied after the primer to provide color, volume, length, and curl.

How long does a tube of Red Aspen Prime & Define, Dannie Lash Primer last?

A tube of Red Aspen Lash Primer typically lasts around 3 months, depending on how often you use it. If the primer starts to dry out or lose effectiveness, that’s your cue to replace it. 

As a general note, always check the number of months indicated on the packaging, as that reflects the recommended usage time once the lash primer is opened.

Can I apply more than one coat of lash primer before applying mascara?

It's generally fine to apply 1-2 coats of lash primer, but be careful. Applying too many layers can sometimes cause the lash primer to become too thick, making mascara application less smooth.

Does Red Aspen’s Prime & Define, Dannie Lash Primer help with lash growth?

Unfortunately, Red Aspen’s lash primer isn’t formulated to help with lash growth. However, it will help to temporarily nourish and enhance the appearance of your natural lashes.

Can I wear mascara if I don't use a lash primer?

You can totally wear mascara without using a lash primer, but you’ll be missing out on the benefits that a lash primer provides. Namely, a more defined and fuller look to your lashes.

Is Red Aspen’s Prime & Define, Dannie Lash Primer waterproof?

No, Red Aspen’s Prime & Define, Dannie Lash Primer is not waterproof.

How do I remove lash primer and mascara?

Removing a lash primer is easy. Just follow your usual mascara removal method.

How do I use each product in the Red Aspen Lash System?

 Red Aspen’s Lash System is super easy to remember. Just follow the steps below:

Step 1. Start by curling your lashes with our Lash Curler. Make sure they’re clean and bare too for the best results. 

Step 2. Next, you’ll want to create a smooth, even base for your mascara with the lash primer. Allow it to dry slightly – but not completely – then apply our traditional Pump it Up, Maggie Mascara or Lift & Lengthen, Lennie Tubing Mascara, whichever you prefer! The mascara will seal in the primer and add that perfect final layer of color, volume, and length. Be sure to apply while the primer is tacky to ensure seamless blending and optimal performance.

Step 3. As a last step, go ahead and pick out your favorite set of false lashes. We highly recommend our Red Aspen Miss Lash. Apply them to the top of your mascara, then secure them to your natural lash line with our lash adhesive. Once the glue is dry, lightly press your lashes and falsies together with Red Aspen’s Lash Applicator tool. Voila! A gorgeous, grade-A lash look that you’re sure to fall in love with. 

How does the lash primer work with a lash curler? Do you curl before applying primer?

For best results, we recommend curling your lashes before applying the lash primer. Using a lash curler first will help to set the shape. Applying the primer afterward helps to enhance the curl and create a smooth base for mascara. 

IMPORTANT: Avoid curling your lashes after applying the primer, as it may cause breakage or damage to your lashes

How does a lash primer and mascara combo work over strip lashes?

It's not recommended to use a lash primer on strip lashes, as lash primers are meant for natural lashes to prep them for mascara.

Is Red Aspen Prime & Define, Dannie Aspen Verified?

Unfortunately, Red Aspen’s Prime & Define, Dannie Lash Primer is not Aspen Verified. Even though it follows all EU, US FDA, and Canada Regulations, our Dannie Lash Primer includes sulfates in its formula, and despite sulfates being widely used and allowed in many different cosmetics, they can sometimes be an irritant to those with sensitive skin. 

As a result, our Red Aspen Prime & Define, Dannie doesn’t quite meet the requirements to be labeled Aspen Verified.

What can I do if I apply too much lash primer?

Lash primer helps to separate and coat the lashes, adding definition. However, if too much primer is applied, don’t worry! Our Red Aspen Lash Comb can help by gently separating the lashes and ensuring a smoother, more defined look before applying your mascara.

What if my lashes still show the pink primer base after applying mascara?

If your lashes still show the pink primer base after mascara, it could be due to not fully coating the lashes with mascara. 

To fix this, try applying an additional layer of mascara to ensure complete coverage. Just be sure to wiggle the mascara wand at the base of the lashes and sweep it through to the tips for an even application.

What happens if I wait longer than the recommended 30 seconds after applying lash primer before applying mascara?

If you wait longer than the 30 seconds specified in the directions, the lash primer may dry too much, making it harder for the mascara to adhere properly. 

For the best results, try applying your mascara while the lash primer is still slightly tacky. This will ensure it has a better grip on the lashes, creating a fuller, more defined look.

Can I use Red Aspen Lash Primer on my lash extensions?

Unfortunately, Red Aspen Lash Primer is not specifically formulated for lash extensions.

What ingredient makes Red Aspen Prime & Define, Dannie Lash Primer pink?

The colorant (iron oxides) is what gives Prime & Define, Dannie Lash Primer its pink color.