Girls Weekend is a fun-filled few days spent with fellow Brand Ambassadors, Affiliates, and Red Aspen Company Leaders. It’s held each year in September, and we unveil new products, make exciting company announcements, and recognize  Brand Ambassadors for their accomplishments over the previous year.

Girls Weekend is a fun-filled few days spent with fellow Brand Ambassadors, Affiliates, and Red Aspen Company Leaders. It’s held each year in September, and we unveil new products, make exciting company announcements, and recognize  Brand Ambassadors for their accomplishments over the previous year.

JW Marriott Phoenix Desert Ridge Resort & Spa

5350 E. Marriott Drive

Phoenix, AZ 85054

There are SO MANY BENEFITS! Not only is it incredibly beautiful, but there’s an entire list of good stuff available to you.

1. Immerse yourself in all of the magic of the Girls Weekend experience.
2. Engage in all the Red Aspen action.
3. It’s where company founders Jesse, Amanda, and Genie are staying!
4. Enjoy special Red Aspen discounted room rates.
5. Take advantage of early on-site Girls Weekend Event Check-In 
6. The Hotel Bell Captain can arrange to check baggage for guests arriving early and for guests attending functions on their departure date.
7. There’s free Fitness Center access.
8. Did we mention free Wifi for all your social media needs?
9. Access the AquaRidge waterpark which includes tons of pools, water slides, a lazy river, and an adults-only island.
10. Make a reservation at Revive Spa and pamper yourself because yeah--you totally deserve it!

Girls Weekend official events start on Friday, Sept. 12 for Directors only, and the in-person convention is all day long on Saturday, Sept. 13.* The deets:

1. Book your room to start Friday, Sept. 12 with check out on Sunday, Sept 14.
2. Check-in after 4 pm MT on Thursday, Sept. 12.
3. Check-out before 12 PM MT on Sunday, Sept. 14.

*While Friday is reserved for Early Check-in, Red Aspen’s room block does accommodate anyone who wants to arrive on Thursday, Sept 11. If you’d like to arrive a day early and experience this beautiful resort at a discounted rate, please feel free to take advantage of the discount!

For attendees who would like to extend their stays, hotel rooms may be reserved at the Group Room Rates for 2 days before Sept. 11, and the 2 days after Sept. 14. You MUST book extended stays early because extended stay rates are dependent upon room availability.

Registering for in-person and virtual Girls Weekend 2025 is described below.

The Virtual Girls Weekend After-Party is Monday, Sept. 22 @ 5 pm MT.

Registering for the in-person event and/or virtual Girls Weekend is described below.

Click on the link to book discounted room rates for in-person Girls Weekend. Don’t wait! Rooms sell out fast. <Link to come>

As a Director, you have the opportunity to register through the Director-only registration site. If you have earned the title of Red Aspen Director during the current Awards period (Aug. 1, 2024, through July 31, 2025) and at the time of registration, you will register with a Director-only password.* An email with the password will be sent to you, along with all information about the Director Dinners and Surprise Event on Friday, Sept 12.

*If you earn Director after the Awards period has ended, please email events@red-aspen.com to be included in Directors Dinner.

$209 EARLY BIRD DIRECTOR-ONLY TICKET: In-person Director registration begins Wednesday, May 7 at 10:30 am MT and ends Monday, June 9 at 10 am MT. Use the link and password sent to your Director email address to access registration.

$209 EARLY BIRD GENERAL TICKET: In-person registration begins Wednesday, May 14 at 10:30 am MT and ends Monday, June 9 at 10 am MT. Registration link to come!

*In-person Girls Weekend tickets sell out fast. Don’t delay! If tickets are sold out, we can put you on a first-come, first-served wait list. 

**You may not add additional products to your cart when purchasing a Girls Weekend Ticket!

$239 REGULAR DIRECTOR-ONLY TICKET: In-person Director registration begins Monday, June 9, 10:30 am MT and ends Friday, July 11 at 10 am MT. Use the link and password sent to your Director email address to access registration.

$239 REGULAR GENERAL TICKET: In-person registration begins Monday, June 9 at 10:30 am MT and ends Friday, July 11 at 10 am MT. Registration link to come!

*In-person Girls Weekend tickets sell out fast. Don’t delay! If tickets are sold out, we can put you on a first-come, first-served wait list. 

**You may not add additional products to your cart when purchasing a Girls Weekend Ticket!

Your in-person Girls Weekend 2025 registration gets you:

1. A ticket for Girls Weekend 2025 in Scottsdale, Arizona
2. A $400+ product pack
3. Access to the Awards Dinner Ceremony on Saturday, Sept 13
4. A ticket to join the virtual Girls Weekend After-Party on Monday, Sept. 22 - Details to come!
5. The opportunity to book hotel rooms at the JW Marriott Desert Ridge Resort at a discounted rate - Don’t delay! Rooms sell out fast. More info below. 
6. Use this Red Aspen JW Marriott Desert Ridge site to book your hotel rooms <link to come>
7. First access to new products revealed at Girls Weekend
8. Incentive announcements
9. AND MORE GREAT SURPRISES!

Your in-person Girls Weekend ticket does NOT include: 

• Transportation to and from the event. You are responsible for determining how to get to the event site, parking, etc.
• Parking fees at the JW Marriott Desert Ridge Resort or elsewhere while in Scottsdale. You are responsible for determining where to park and all associated parking fees.

Hotel accommodations. While Red Aspen has negotiated for discounted hotel rooms for those attending Girls Weekend for the event days AND extended stay dates before and after Girls Weekend, you are responsible for booking your hotel room and all associated costs. Rooms are limited and sell out fast, so don’t delay!

Use this Red Aspen JW Marriott Desert Ridge site to book your hotel rooms <link to come>

You are responsible for your own accommodations, but Red Aspen has reserved a block of discounted rooms at the JW Marriott Desert Ridge Resort from Thursday, Sept. 11 through Saturday, Sept. 13 with check-out on Sunday, Sept. 14.

Depending upon availability of rooms, Red Aspen’s discounted room block rates apply 2 days before the event and 2 days after. Take advantage of discounted room rates and book your hotel rooms at <link to come>Reserve early as rooms fill up quickly!  We do anticipate rooms in the room block will sell out fast, so be sure to reserve early. Room block rates are limited and based on a first-come, first-served basis. Reservations for the room block close Aug. 22, 2025, and are available while supplies last.

You should wear whatever feels comfortable! For General Sessions, some teams wear matching tees, while others are dressed in business casual. No matter what, know that it will be HOT in Scottsdale, and the conference room may feel chilly with the AC on. For Awards Night, we do recommend cocktail attire.

Your in-person Girls Weekend ticket includes registration for the virtual After-Party on Sept 22. You will not receive an additional product pack. For a full rundown of everything you need to know about the Girls Weekend After-Party event, check out the Virtual Girls Weekend After-Party FAQs.

Yes! Be ready to cut loose on the dance floor following the Awards Ceremony. 

Your spouse and family are welcome to accompany you on this trip, but Red Aspen Girls Weekend activities (General Sessions, Awards Night, Dance Party, Directors Dinner, etc.) are only for registered Red Aspen Brand Ambassadors.

Mothers may bring infants under the age of 9 months to Red Aspen activities. 

The rooms have two beds and can accommodate two (2) people in each room. Stay by yourself or grab a friend and share a room.

Parking fees are not included with your In-Person Girls Weekend ticket. Follow the link to see current parking rates at the JW Marriott. Select Hotel information at the bottom of the page.

After 4 pm: Hotel Room Check-In in the hotel lobby* 

You may check into your room at the hotel after 4 pm. Guests arriving before check-in time will be accommodated as rooms become available. The Hotel Bell Captain can arrange to check bags for guests arriving early and for guests attending functions on their departure date.

*While Friday is the official day for Early Check-in, Red Aspen’s room block accommodates those coming in on Thursday, Sept. 11. If you’d like to come in a day early and experience the beautiful resort at a discounted rate, please feel free to do so.

1-7 pm: Early Girls Weekend Check-In at the JW Marriott

The Event Check-In desk is just past the hotel registration desk and it’s where you’ll pick up your event packet. Just look for the hotel registration desk. Avoid lines and save time!

6 pm: Directors’ Dinner (Invitation Only)* 

Watch your email for a Director-Only password to register and access the details. We have awesome surprises in store for you! 

*If you have earned the title of Red Aspen Director during the current Awards period (Aug. 1, 2024, through July 31, 2025) you are invited to attend. If you earn Director after the Awards period has ended, please email events@red-aspen.com to be included in Directors Dinner.

8-9:30 am: Event Check-In at the Event Check-in Counter

Guests must check-in and get an event lanyard in order to enter the event. Event check-in is at the Registration Counter just past the Grand Sonoran Ballroom and to the left. You’ll receive a pink Red Aspen lanyard and name tag. You must have this on to enter the ballroom throughout the event! 

9:30 am: Session 1 in the Grand Sonoran Ballroom 

Session 1 will be packed with training, guest speakers, and of course, everyone’s favorite, GIVEAWAYS!

Noon: Boxed lunch on the hotel property

Enjoy a box lunch on the hotel property. We will ask everyone to vacate the conference room for lunch. Be ready to come back at 1 pm!

1 pm: Session 2 in the Grand Sonoran Ballroom 

Session 2 will be packed with product announcements, surprise reveals, and a special keynote speech from our very own Matthew Kuzio!

7 pm: Dinner and Awards Ceremony in the Grand Sonoran Ballroom 

Fancy time! Grab your cocktail dress/attire and join us for a hosted dinner. Watch incredible Brand Ambassadors from across the nation be recognized for their inspiring work. 

Until 10:30 pm: Dance Party immediately following Awards Night.

Safe Travels! Travel home day. Or hit the spa. You do you! 

Red Aspen Directors Dinner is an event hosted during in-person Girls Weekend by the organizational leaders. It is a celebration of the accomplishments of Red Aspen Directors and their commitment to the mission of the organization. The event includes dinner, networking opportunities, and an evening of sparkle, fun, and delight!

Directors Dinner is by invitation only and only for Red Aspen Directors that are current at the time of registration; this includes Brand Ambassadors who earn a Director title during the Awards period (Aug. 1, 2024, to July 31, 2025). Check your email for the password to sign up for Directors Dinner. If you earn Director after the Awards period has ended, please email events@red-aspen.com to be included in Directors Dinner

No, Directors Dinner is a special dinner that is for Red Aspen Directors ONLY. 

Directors Dinner is Friday, Sept. 12 at 5:45 pm. We ask you to please meet by the Grand Sonoran Ballroom registration desk. We will board a chartered bus, and you’ll be whisked away for a night designed to wow you!

Directors Dinner this year is off-site of the JW Marriott. We have an amazing experience planned for you! The event will take place in an indoor/outdoor space, so be sure you wear something you’ll be comfortable in. We love a theme! Be inspired by the desert and come in your favorite southwest look. Sundress and cowboy boots? Denim shorts and a peasant top? Coral and turquoise? Earth tones and palm trees? We say YES! Watch in your email closer to the event for additional details about dinner.

Look in your email for a Director-only password to register and access the information. See Director-only registration details above.

We love a theme! Be inspired by the desert and come in your favorite southwest look. Sundress and cowboy boots? Denim shorts and a peasant top? Coral and turquoise? Earth tones and palm trees? We say YES!

Yes. Please watch your email for a Director-only password to register and access the information.

Registration for our Virtual Girls Weekend AFTER-PARTY begins Wednesday, May 14 at 10:30 am MT and includes a Product Pack full of branded swag and new products. Product Packs are available while supplies last, or until registration closes on Friday, Sept 12 at 10 am MT.*

*All tickets are available while supplies last. If Girls Weekend tickets or After-Party Product Packs sell out, we will put you on a wait list.

$139 Early Bird Virtual Girls Weekend Product Packs go on sale Wednesday, May 14 at 10:30 am MT and ends Monday, July 14 at 10 am MT, or while supplies last. 

$169 Virtual Girls Weekend Product Packs go on sale on Monday, July 14, 10:30 am MT and ends Friday, Sept. 12 at 10 am MT, or while supplies last.

The Virtual Girls Weekend After-Party will take place on an online platform we’ll announce soon. See above for registration details.

No. Virtual Girls Weekend Product Packs will ship after the in-person event is over.  

Yes, the virtual event will be available for 30 days for viewing if you purchased a ticket. 

No, the in-person Girls Weekend event is for attendees only. 

Yes! We will automatically be able to attend the Virtual Girls Weekend After-Party. Since you will have already received a product pack at the in-person Girls Weekend event, you will not receive another product pack.

Join Red Aspen in a private Facebook group for the virtual Girls Weekend After-Party. When you register your invitation to the Facebook event will arrive. During the After-Party we train on new products and concepts so that you are 100% “in the know” for a successful Fall and Holiday selling season!