Senior Brand Director 411

Other than the section titled “News & Announcements to Share with Your Team,” the information from the 411 is NOT to be shared. The purpose of this information is to help you plan for upcoming events and product launches. If you ever have any questions about what you can share or how to use this information, please reach out to the Treehouse or your upline Director.

Please note that the agenda is subject to alter or change, so we recommend checking this page on a regular basis to make sure you are up to date.

December Early Access Product Packs

Event Updates

*SPRING FLING 2025 will be held virtually on April 5. 

  • The theme is Red Aspen University, and your professors of passion and purpose (that’s us!) will be leading classes on products, programs, and MORE!

*DREAMWORK INCENTIVE 2025 will be in Costa Rica, June 8 through the 12.

  • This will be the adventure of a lifetime and details for how to earn this amazing trip will be announced later this year.

*GIRLS WEEKEND 2025 will be in Scottsdale, Arizona, September 11 through the 13.

  • The theme is All In! It’ll be 3 days in the desert and the Treehouse team is actively planning the event right now.

  • *DREAMWORK INCENTIVE QUALIFICATION PERIOD is from 12AM MT on Dec. 1, 2024, until 11:59PM MT on Mar. 31, 2025.
  • All of the Dreamwork qualification and trip info can be found on the Treehouse page under ‘Events!’



Marketing Masters


Welcome to Marketing Masters!

In this section of the 411, we’ll be talking about new and exciting marketing and website initiatives, cool strategies, and interesting stats that we’re working on to help promote YOUR business!

We are setting our sites on a new goal and need your help! We are currently at 94.3k followers on Instagram and we are trying to get to 95k by the end of the year. If you don’t already, hit that subscribe button and share with your customers. 

In other unrelated news, we are now Meta official and received a blue checkmark to our name last month - let’s go! Our goal is that this gives your customers even more confidence when shopping with Red Aspen.



Additional News + Reminders


Early Access Reminder- 

As you all know, we are changing the way we do Early Access Product Packs. Starting with DECEMBER packs, you will receive your product based on your PAID AS TITLE. For example, the packs that are processed with January products will be based on your paid-as-title from November.



The excitement continues! Treehouse Revamp Project-

Overview:

We are continuing to update the Business Training & Info section of the Treehouse! Your Treehouse Team is still working hard to create an updated Treehouse flow so that all BAs can quickly and easily find up to date and applicable information. We want to save you time and equip your teams with the best possible resources for your business. See the communication plan section below for updated information on the pages launching next week!

FAQs:

  • When will these changes occur?

The website changes will occur in multiple phases. The pages will be published as they are complete. All NBDs will be filled in on the entirety of the project one month before the first web page launches. After that, all SBDs and above will be made aware of a page launch one week before it goes live. 

  • Will the website be down for a period of time to implement these changes?

No, you will not be affected by the launching of these pages.

  • Who will have access to these new resources?

All Brand Ambassadors and Affiliates will have access to these pages with the exception of the Senior Brand Director 411 and the NBD Circle. These two pages have a password to access them.

Communication Plan:

  • On December 12th, we will be launching + updating the following pages:
  • Your Support
  • Announcements:
  • As each phase of the Treehouse Revamp is ready to be rolled out, the details will be announced on the Leadership 411 Treehouse Page a week prior to the go-live date.
  • Shortly before launch, leaders will be made aware of these changes via the Leadership Campfire.
  • After all leaders have been informed, all Brand Ambassadors and Affiliates will be made aware of these changes during the News & Inspo lives.


Shipping Cutoff-

Ground Shipping Cutoff- December 16th, at 10:00 am MT

Priority + Express Shipping Cutoff- December 18th at 10:00 am MT





Upcoming Promotions


As a reminder, we ask that you please do not post/tease any content prior to the launch. This includes but is not limited to RETURNING nails. Thank you!

*Special Notes- 

  • Each of the Fairy Princess petite nails have a paper doll on the back of the box that you can cut out and keep! 
  • This collection will be launched at 15% off, and the promotion will run until 12/13 at 10:00 am MT.






FRIDAY, DECEMBER 13TH AT 10:30 AM MT: $10 HOLIDAY NAILS


(Remaining Holiday Nails/subject to change) 

At The Rink With Carsyn

Bright Lights Big City Brooks

Under The Manhattan Mistletoe Shamil

Kickin' It With Roman

Greetings From the North Pole Danira

Letter To The North Pole Patience

Twilight Tundra Taylor

Gift Giving With Matea

You're Sleighing It Santa Maria

Peppermint Payson

Wrap It Up Rory

A Menorah For Eliora

Malani Under The Mistletoe

Boughs of Holly

It's Tinsel Time Claire

O Christmas Tree Oakley

Merry & Bright Nail Art Stickers (Not on sale, but turning off on 12/27 with holiday nails)



This promotion will run until 12/27/24 at 10:00 am MT or while supplies last. This list will change and differ at launch depending on sellouts prior to the promotion. 

A Message from Jesse

Dear Leaders,

I just wanted to take a moment to express my deepest gratitude for everything that you’ve poured into making November such a truly remarkable month. When I think about the energy, dedication, and passion each of you brought to the table, it fills my heart with such joy and pride.

This month was filled with so many milestones—huge accomplishments that reflect not only your individual hard work but also the spirit of unity and support that defines our incredible group. Watching so many women reach their goals and soar toward the stars has been nothing short of inspiring. You’ve all shown what’s possible when we come together, support one another, and believe in the power we have to make an impact.

To each of you who made this month possible, whether through your leadership, guidance, or simply your unwavering belief in the potential of every single woman here—thank you. This community is stronger because of you, and I feel so fortunate to be part of this journey with all of you.

Let’s continue to dream big, reach higher, and support each other in every step of the way. November may be over, but the momentum we’ve built together will carry us into even greater success in the months to come.

XOXO,
Jesse

Important Ongoing Links