Senior Brand Director 411

Other than the section titled “News & Announcements to Share with Your Team,” the information from the 411 is NOT to be shared. The purpose of this information is to help you plan for upcoming events and product launches. If you ever have any questions about what you can share or how to use this information, please reach out to the Treehouse or your upline Director.

Please note that the agenda is subject to alter or change, so we recommend checking this page on a regular basis to make sure you are up to date.

411 Resource Page

Here’s where you can find all the latest updates, changes, and exciting announcements!

411 TRAINING ASSETS

May Early Access Product Packs

Event Updates


*DREAMWORK INCENTIVE 2025 will be in Costa Rica, June 8 through the 12.

Dreamwork Registration Update-

There are 2 very important deadlines in April to be aware of. Please note that there will be no exceptions to these dates.

1. April 11th by 11:59 pm MT – All trip earners must confirm that they are attending the Costa Rica trip AND provide their passport information.
2. April 25th by 11:59 pm MT – All trip earners must submit their flight information.

  • Optional adventure add-ons are available starting today for those who have confirmed their flight details! Don’t miss out—add yours by April 25th at 10 am MT! Once your flight is confirmed, watch for an 'Add-On Adventure' email. Choose from things like Zip Lining, Hot Springs, Rappelling, or Horseback Riding—let the adventure begin!

  • For those who opted out of Costa Rica, your Opt Out product packs will begin shipping on April 28th!

  • Starting April 9th at 10:30 am MT, Brand Ambassadors who’ve earned Dreams 1–3 will see their prizes automatically added to their cart at checkout when placing an order! Be sure to redeem by May 9th, at 10 AM MT. Dreams 4+ prizes will begin shipping on April 11th!


*GIRLS WEEKEND 2025 will be in Scottsdale, Arizona, in September.

  • The theme is All In! Join us in the desert! 
  • Directors Dinner will take place September 12th
  • General Sessions and Awards night will be held September 13th
  • Visit the Events page in the Treehouse to stay updated on all things Red Aspen events! The FAQs are now available.


Spring Fling Launches + Programs


Additional News + Reminders


GIRL GANG EMAIL UPDATE-

We’ve officially said goodbye to Girlgang@redaspen.com! 💌

But don’t worry—this change means even better service for our top Brand Ambassadors. We now have an official process in place for:

VIPs (our incredible SBD+ titles)
All Stars (our standout NBDs)

Any emails from these Brand Ambassadors sent to hello@redaspen.com will be escalated for a fast and immediate response! ⚡️We’re streamlining communication to serve you better—thank you for being amazing!




PRODUCT DISCONTINUATION-

The following products will also go on low stock around mid-April, and they will not return-

  1. Lavender Amethyst Eye Mask Jar
  2.  Lavender Amethyst Eye Mask Single
  3. Golden Grapefruit Face Mask
  4. Body Cream




Upcoming Promotions


As a reminder, we ask that you please do not post/tease any content prior to the launch. This includes but is not limited to RETURNING nails. Thank you!


FRIDAY, 4/11/25 AT 10:30 AM MT: THE POP - PICKLEBALL QUEEN (NBD LAUNCH)

Please refer to the training assets folder at the top of the page for images. 

*Communication Plan:
NBD's will announce the collection at 2:00 pm MT, and we will post assets to the ALL BA Facebook page at 3:00 pm MT.


Sav The Pickleball Socialite | $18 

  • Short | Square | Cat Eye
  • Bright pink

Local Leaugue Champion, Liv | $18

  • Short | Almond | Glitter
  • Pink glitter base with shiny pink argyle design

Catch You At The Court, Charity | $16 

  • Short | Coffin | Shiny
  • Yellow

Great Minds Dink Alike, Allegra| $18 

  • Medium | Almond | Shiny
  • Nude base with green and pink abstract design

Kind Of A Big Dill, Donna Elaine | $18

  • Medium | Coffin | Shiny
  • Green with light pink base underneath   

Pickle Baller, Brinly | $18

  • Medium | Coffin | Shiny
  • Solid green nails with green and nude checkered accent nails



TUESDAY, 4/15/25 AT 10:30 AM MT: SUMMER CLASSICS + NBD NAIL

Please refer to the training assets folder at the top of the page for images. Please note that we will not provide assets early for the NBD nail.

Elle-ctric Blue | $14 

  • Short | Square | Shiny
  • Blue

Crushing On Camilla | $14

  • Short | Square | Shiny
  • Hot pink

Weekend In Charlotte | $14 

  • Short | Square | Shiny
  • Neon Yellow

Orange Red, Ravia| $14 

  • Short | Square | Shiny
  • Bright red

Orange Red, River | $14

  • Short | Almond | Shiny
  • Bright red 

Crushing on Chanel | $14

  • Medium | Almond | Shiny
  • Hot pink

Weekend In Cheyenne | $14

  • Medium | Almond | Shiny
  • Neon yellow 

Weekend In Catalina | $14

  • Medium | Coffin | Shiny
  • Neon yellow 

Orange Red, Roberta | $16

  • Pedi | Square | Shiny
  • Bright red 

Weekend In Cairo | $16

  • Pedi | Square | Shiny
  • Neon yellow

A Message from Jesse


Leaders,

April is officially in full bloom, and wow—what a powerful start it's been! Coming off the energy of Spring Fling and the excitement of our Pressed Powders launch, we’re stepping into this month with momentum, magic, and so much possibility. 

You continue to amaze us with your drive, your leadership, and your unwavering passion for showing up and making a difference. We’ve seen you educating, sharing, and cheering each other on—and it’s inspiring beyond words. You were made for this, and we are just getting started!

Let this be your reminder that bold moves bring beautiful growth. Keep leaning in, leading with heart, and taking those courageous steps forward. April is yours to conquer, and we’ll be here celebrating every win right alongside you.

With love and so much belief in you,

 Jesse

Important Ongoing Links