Senior Brand Director 411

Other than the section titled “News & Announcements to Share with Your Team,” the information from the 411 is NOT to be shared. The purpose of this information is to help you plan for upcoming events and product launches. If you ever have any questions about what you can share or how to use this information, please reach out to the Treehouse or your upline Director.

Please note that the agenda is subject to alter or change, so we recommend checking this page on a regular basis to make sure you are up to date.

411 Resource Page

Here’s where you can find all the latest updates, changes, and exciting announcements!

411 TRAINING ASSETS

April Early Access Product Packs

Event Updates


*DIRECTOR CAMPFIRE CELEBRATION is on Thursday, March 13th, 2025.

  • Join us on Thursday, March 13th, 2025, for the Director Campfire Celebration, a virtual live event exclusively hosted in the Leadership Campfire Facebook page and the Red Aspen Instagram Training Page! This special gathering is dedicated to celebrating and appreciating our incredible leaders.


*SPRING FLING 2025 will be held virtually on April 5. 

  • Get ready to go back to school with your professors of passion and purpose (that’s us!) where we will be leading classes on products, programs, and MORE!

  • Product packs are now SOLD OUT! Please note that we have set aside a small allocation of Spring Fling Product Packs for new Brand Ambassadors who join in the coming weeks and will be emailing them directly throughout March.

  • For those Brand Ambassadors who didn't get the chance to purchase the Spring Fling Product Pack, you can have your name added to a waitlist. If you would like to be added to the waitlist please email events@redaspen.com. If there are Spring Fling Product Packs available after March 24th, Sales Support will be in touch with next steps to purchase.

  • I’m sure you’ve been wondering how you're going to access Spring Fling?! After a lot of research, we have decided on our platform: Vimeo! But don’t worry, there is nothing that you need to do to prepare. Be on the lookout for an email from the Treehouse. In that email, there will be a link and a password to access Spring Fling. You’ll simply click on the link, enter the password, and type in your name. Easy peasy! Of course, email hello@redaspen.com if you need assistance.

*DREAMWORK INCENTIVE 2025 will be in Costa Rica, June 8 through the 12.

  • Dreamwork Registration Update-
  • There are 2 very important deadlines in April to be aware of. Please note that there will be no exceptions to these dates.

    1. April 11th by 11:59 pm MT – All trip earners must confirm that they are attending the Costa Rica trip AND provide their passport information.
    2. April 25th by 11:59 pm MT – All trip earners must submit their flight information.

*GIRLS WEEKEND 2025 will be in Scottsdale, Arizona, in September.

  • The theme is All In! Join us in the desert! 
  • Directors Dinner will take place September 12th
  • General Sessions and Awards night will be held September 13th
  • Visit the Events page in the Treehouse to stay updated on all things Red Aspen events!


*DREAMWORK INCENTIVE QUALIFICATION PERIOD is from 12AM MT on Dec. 1, 2024, until 11:59PM MT on Mar. 31, 2025.

  • All of the Dreamwork qualification and trip info can be found on the Treehouse page under ‘Events!’


Marketing Masters


Welcome to Marketing Masters!

In this section of the 411, we’ll be talking about new and exciting marketing and website initiatives, cool strategies, and interesting stats that we’re working on to help promote YOUR business!



NO UPDATES THIS WEEK!



Additional News + Reminders


PRODUCT DISCONTINUATION-

The following products will also go on low stock around mid-April, and they will not return-

  1. Lavender Amethyst Eye Mask Jar
  2.  Lavender Amethyst Eye Mask Single
  3. Golden Grapefruit Face Mask
  4. Body Cream




SHOPPINGGIVES- WOMEN’S HISTORY MONTH

This Women's History Month, Red Aspen is proud to honor our mission to uplift women by turning inspiration into action. Just in time for International Women’s Day, we’re launching a month-long campaign of Women Uplifting Women starting March 7th that’s dedicated to the empowerment, education, and impact of women in a variety of ways.

Red Aspen will feature 3 nonprofit organizations that support women’s education and empowerment: Girls Inc., Dress for Success, and Donors Choose. This Women’s History Month, add a donation alongside your Red Aspen purchase and help support our mission to uplift and inspire women. You and your customers can choose to donate $1, $3, $5, $10, or another dollar amount to the charity of your choosing. FAQs regarding ShoppingGives can be found here.


Upcoming Promotions


As a reminder, we ask that you please do not post/tease any content prior to the launch. This includes but is not limited to RETURNING nails. Thank you!

FRIDAY, 3/21/25 AT 10:30 AM MT: PRODUCTS RETURNING

The following products will be returning this Friday-

Courtney Lash

Jayli's Gown Nail Dash



FRIDAY, 3/21/25 AT 10:30 AM MT: MASCARA PROMOTION

  • To close the Dreamwork Incentive Period with a bang, we will be doing a Mascara promotion! ALL Mascaras will be 15% off. As always, promo codes cannot be combined with this promotion. 
  • This promotion is for ONE DAY ONLY and will end on 3/22/25 at 10:00 am MT. 




    FRIDAY, 3/21/25 AT 10:30 AM MT: MARCH ASPEN DROP

Please refer to the training assets folder at the top of the page for images. 

As a reminder, Aspen Drop is a monthly color-themed product drop. This gives you all the ability to showcase special edition products for your team and customers utilizing the promotional nail strategy. 

The Aspen Drop will launch one Friday per month depending on the timing of other launches that particular month and the number of weeks in the month. The Aspen Drop Bundle will launch on a Friday at 10:30 am at a discounted price and be available through the following Tuesday at 10 am for BAs and customers. Starting Tuesday at 10:30 am the products included in the Drop will unbundle and be sold as individual units at full price if inventory allows

Aspen Drop | $48.60 ($54 Value)

*Bundle available for BAs and customers at 10% off until 3/25/25 at 10 am MT. 

Dream Catcher, Cobie | $18 Value

  • Short | Squoval | Glazed 
  • Pink/purple base with holographic overlay

Bluebell Lip Gloss | $18 Value

  • Shimmer
  • Sky blue

Honeycup Lip Gloss | $18 Value

  • Clear gloss with iridescent shimmer

For BAs only, you have the option to buy the following merch at 10% off- 

Satin Scrunchies (3 Pack) | $9 ($10 Value) 


*The Aspen Drop will unbundle on 3/25/25 at 10 am MT and the products will be available for purchase individually at full price should inventory allow. The merch item will be available individually for BAs only. 




TUESDAY, 3/25/25 AT 10:30 AM MT: FLORAL DREAMS

Please refer to the training assets folder at the top of the page for images. 

Bernadette Loves Bluebells | $16 

  • Short | Square | Glitter
  • Blue base with silver glitter

Lazy Sundays, Shirley | $16

  • Short | Square | Glazed
  • Rose gold to purple ombre 

Drifting Dreams, Danette | $16 

  • Short | Square | Shiny
  • Light nude/pink to white

Forever Yours, Esther| $16 

  • Short | Almond | Shiny
  • Cream/nude bases with pink and green floral print overlay and pink and green floral french tip design

Mama Dukes’ Blue Hydrangeas | $14

  • Short | Coffin | Shiny
  • Periwinkle  

Forever Yours, Grandma Linda | $16

  • Medium | Almond | Shiny
  • Cream/nude bases with purple and green floral print overlay and purple and green floral french tip design

Sweet Nothings, Sophia | $16

  • Medium | Coffin | Cat Eye
  • Pink with subtle shimmer   




    WEDNESDAY, 4/2/25 AT 10:00 AM MT: TURN OFF LIST

    Star Light, Star Bright, Sakura
    Woof Woof, Snoop
    Gold Leaf, Gracen
    Jeanne's Gingham
    Peace, Love, Amara
    Sprinkled In Stardust, Shannon

A Message from Jesse


Hey, leaders! 

This week is FULL of excitement—This month's Aspen Drop and a quick and fun Mascara promotion is on deck, and we just KNOW you’re going to shine! 

As you lead your teams, remember to have fun, stay positive, and lead with grace—because that’s what you do best! Your energy sets the tone, and we can’t wait to see you inspire, uplift, and make magic happen. 

Let’s make this week one to remember! Who’s ready?

Xoxo,

Jesse

Important Ongoing Links