Senior Brand Director 411

Other than the section titled “News & Announcements to Share with Your Team,” the information from the 411 is NOT to be shared. The purpose of this information is to help you plan for upcoming events and product launches. If you ever have any questions about what you can share or how to use this information, please reach out to the Treehouse or your upline Director.

Please note that the agenda is subject to alter or change, so we recommend checking this page on a regular basis to make sure you are up to date.

411 Resource Page

Here’s where you can find all the latest updates, changes, and exciting announcements!

411 TRAINING ASSETS

January Early Access Product Packs

Event Updates

*SPRING FLING 2025 will be held virtually on April 5. 

  • The theme is Red Aspen University, and your professors of passion and purpose (that’s us!) will be leading classes on products, programs, and MORE!

*DREAMWORK INCENTIVE 2025 will be in Costa Rica, June 8 through the 12.

  • This will be the adventure of a lifetime and details for how to earn this amazing trip will be announced later this year.

*GIRLS WEEKEND 2025 will be in Scottsdale, Arizona, September 11 through the 13.

  • The theme is All In! It’ll be 3 days in the desert and the Treehouse team is actively planning the event right now.

  • *DREAMWORK INCENTIVE QUALIFICATION PERIOD is from 12AM MT on Dec. 1, 2024, until 11:59PM MT on Mar. 31, 2025.
  • All of the Dreamwork qualification and trip info can be found on the Treehouse page under ‘Events!’



Marketing Masters


Welcome to Marketing Masters!

In this section of the 411, we’ll be talking about new and exciting marketing and website initiatives, cool strategies, and interesting stats that we’re working on to help promote YOUR business!

As we start coming to a close for the year, we wanted to share that all automations for email and texting are in full swing. We are seeing positive results with friendly refill reminders once we know they are likely running low on the product, cross-selling into other categories and adding customized touchpoints if they haven’t shopped for a while. 

We saw some of the strongest conversion numbers to date with November driving ⅔ of email and text revenue from the automated campaigns built over the summer. Our goal was to better support you and your business and we’re excited to see it’s working on your behalf!



Additional News + Reminders


Treehouse Revamp Project- Introducing Aspen University & More!

Overview:

We are adding a new structure and even more new pages to the Business Training & Info section of the Treehouse! In January, we will be launching Aspen Library, Aspen University, and a Start Here section.

  • Aspen University will contain brand new pages to provide BAs with tools/resources to grow their business. 
  • Aspen Library will contain the new + updated pages that have been launching over the last few weeks. These pages contain foundational resources a Brand Ambassador may want to reference as she runs her business
  • Start Here will guide a new Brand Ambassador through launching her business. It informs her on Fast 45, the Hub & Shopify, booking a Pop Up, and launching her business. At the end of this onboarding section, it gives her direction of what to do next.

Here is a quick view of what the updated Business Training and Info section navigation will look like:

Business Training and Info-

Start Here:

  • Fast 45
  • Hub & Shopify
  • Booking Your Pop Up
  • Launch
  • What’s Next

Aspen University:

  • Sponsoring
  • Sales
  • Booking PopUps
  • Content Creation Tips
  • Monthly Mapping + Progress Reports
  • Affiliates

Aspen Library:

  • Compensation Plan
  • eGift Cards
  • Hub and Shopify
  • Hyperwallet and Vault
  • IDS
  • Leadership Communication 
  • Senior Brand Director 411
  • NBD Circle
  • Promo Codes
  • Policies
  • RMAs
  • Staying Informed
  • Your Support

FAQs:

  • Will the website be down for a period of time to implement these changes?

No, you will not be affected by the launching of these pages.

  • Who will have access to these new resources?

Once the new pages are live, all Brand Ambassadors and Affiliates will have access to them with the exception of the Senior Brand Director 411 and the NBD Circle pages. These two pages will still require a password to access.

Communication Plan:

Announcements:

  • December 23rd:

During the Leadership Campfire leaders will be informed of the initial details.

The 411 Treehouse Page will receive a reminder of what is launching in January and the official launch date!

  • December 30th:
  • During the Leadership Campfire FB Live, leaders will receive a reminder on the launch of the updated Treehouse navigation and pages, as well as the official launch date. 
  • After all leaders have been informed, all Brand Ambassadors will be made aware of these changes during the News & Inspo live.

Treehouse Holiday Closures- 

The Treehouse will be closed for the holiday on December 24th, 25th, and 26th as well as January 1st, 2025 for New Year’s Day. We appreciate your understanding!



Upcoming Promotions


As a reminder, we ask that you please do not post/tease any content prior to the launch. This includes but is not limited to RETURNING nails. Thank you!


EGIFT CARDS: LAUNCH DATE TBD

Please note that this launch has been postponed and the new launch date is TBD. Thank you all for your understanding!





FRIDAY, 12/27/24 AT 10:30 AM MT: 20.25 BUSINESS KIT

20.25 Business Kit | $20.25 ($59.60 Value)

(Refer to asset folder linked at the top of the page)

  • Black Dual Pouch Wristlet
  • BA Guide
  • Skin Tint Sample Card (1) 
  • Concealer Sample Card (1) 
  • Tanning Drop Sample (1)
  • Mini Cuticle Oil (1)
  • Makeup Sponge - F05
  • Ali's Black Tie Affair
  • Brush On Nail Glue 

*If the wristlet sells out, we will replace it with the black fanny pack. 

This business kit will run from 12/27/24 at 10:30 am MT to 1/21/25 at 10:00 am MT.





FRIDAY, 12/27/24 AT 10:30 AM MT: BLACK WRISTLET (HUB ONLY) 

Black Wristlet | $15 (Not PV Eligible)

This wristlet will be launched to BAs individually as well as in the 20.25 business kit.




FRIDAY, 12/27/24 AT 10:30 AM MT: BESTIES & BOWS 

(Refer to asset folder linked at the top of the page)

Besties Wear Bows, Micah | $12

  • Petite | Square | Shiny
  • Light pink and burgundy bases with light pink and burgundy bow designs

Besties Wear Bows, Jasmine | $16

  • Short | Almond | Shiny 
  • Light pink and burgundy bases with light pink and burgundy bow designs

Besties Wear Bows, Ona | $16

  • Medium | Almond | Shiny
  • Nude base with burgundy french tips and light pink bows over the french tip





    FRIDAY, 12/27/24 AT 10:30 AM MT: BESTIES & BOWS BUNDLE

All three bestie nails will be available for $30 in a bundle. Once one sells out, the bundle will turn off. 

  • Besties Wear Bows, Micah | $12
  • Besties Wear Bows, Jasmine | $16
  • Besties Wear Bows, Ona | $16





    WEDNESDAY, 1/1/25 AT 10:30 AM MT: JANUARY LOYALTY BOX- LESSONS IN LOVE

    (Refer to asset folder linked at the top of the page)     


*As a reminder, all boxes will be launched as regular products and not a subscription. The assets will be announced to leaders on 1/1 at 9 am MT and 10 am MT to all BA’s. The products will go live on the website at 10:30 am MT.


SHORT LOYALTY BOX | $25

Merit’s Lessons In Love

  • Short | Square | Glitter
  • Light pink

Mira’s Lessons In Love 

  • Short | Square | Glazed
  • Deep pink

MEDIUM LOYALTY BOX | $25

Leslie’s Lessons In Love 

  • Medium | Coffin | Glazed
  • Deep pink 

Leonie’s Lessons In Love

  • Medium | Coffin | Glitter
  • Deep pink 

LASH LOYALTY BOX | $15

Lessons In Love Lash

  • Faux Mink
  • Mini Lash Adhesive

ACRYLICS LOYALTY BOX | $28

Kinsley’s Lessons In Love

  • Short | Squoval | Glitter
  • Dark pink

KC’s Lessons In Love

  • Short | Squoval | Glazed
  • Dark pink

A Message from Jesse

Amazing Leaders,

Team, we’ve made it to the shipping cutoff! As we slow down a bit to enjoy quality time with our loved ones and recharge for the holidays, take a moment to really appreciate how far you've come. Each of you has played an essential role in making this holiday season a success so far, and I couldn’t be more proud of all that we’ve accomplished together.

You’ve shown incredible leadership, hard work, and dedication. Now, as we approach the final stretch, let’s finish strong with the same energy and spirit we’ve had all season. Here’s to you all, and to an amazing final push!


Xoxo,
Jesse

Important Ongoing Links