Whether you’re new to content creation or you’ve been dabbling in it for years, it’s important to remember that the most effective kind of content is the kind that provides real value to its audience. Whether that’s providing useful information, insights, solutions to problems, inspiration, or entertainment, valuable content isn’t just created to sell an idea or product. It’s created to enrich the reader’s experience or fulfill a need. In other words, this is something you should strive for every time you create a piece of content for your business. 

For example, let’s say you have a video on “How to Apply Press-on Nails.” You could keep the video simple with a cut and dry demonstration of the application/removal of Red Aspen nail dashes. On the other hand, there’s an opportunity to add more value. 

Adding captions can help customers connect with your video on a more personal level. It doesn’t even have to be anything groundbreaking either! Something like “I love press-ons a LOT more now that I know how to make them stay on :),” is simple, yet effective. It communicates a thought many women probably have when deciding if they want to try press-on nails. On top of that, they get to see how easy the process really is! Whether they choose to try them or not, that learning experience could very well turn them into a customer later! 

Captions can also be great confidence boosters. Let’s say you have a picture of you wearing your favorite Red Aspen makeup look or nail dash. You could post this photo on its own with no frills added, but a caption gives it that extra oomph. Something like “JUST the confidence boost I needed today!” is straightforward and effective. It shares the value in what you’re wearing without explicitly trying to sell it. It speaks volumes about how pretty or cute you feel when you add these products to your daily routine. Best of all, it feels genuine and gets people talking about the products, making it far easier to steer a conversation towards a sale later! 

What you wear can also drastically affect the quality of your content. This is especially true when wearing longsleeve clothing, as wearing a jacket or sweater can add depth to the picture and cover some skin, putting the viewer’s focus on your nails. 

With that said, remember that what you wear should always enhance the photo/video content rather than distract from the focal point. Don’t wear clothing that’s too flashy if it distracts from the products, and try to ensure your outfits complement your product colors whenever possible. These things take practice, but you can always browse other Brand Ambassadors’ profiles to get a general sense of what works and what doesn’t, especially if you’re new to the community! You’ll find your own style, but it never hurts to have a reference! 

Another key point to remember with your content is the importance of finding the perfect setting or background. A good rule of thumb is that you never want a busy background. It distracts from the product you’re capturing. 

Instead, try to use a posterboard, a clean table, or a clean, open space as a background for asset photos or videos. With that said, you can add depth to your photos by organizing some related items to place in the background. A holiday nail dash amongst mistletoe, candy canes, and Christmas gifts can add some super cute flavor to your post.

Another key thing to remember as you build your business is the importance of playing into social media algorithms. Doing so will help your content to be seen by a wider audience, as it optimizes your posts to be aligned with how each platform prioritizes content, as each platform factors in user engagement, relevance, and timing.

In other words, playing into social media algorithms increases your reach on these platforms, ensuring all that work you put into your content gets seen by more people! More viewers means more engagement, and more engagement means more opportunities for sales! Here are some tips you can use to play into the algorithms of Facebook, Instagram, TikTok, and YouTube respectively.  

❤ Engage with other people by liking and commenting on their posts. 

❤ Use trending audio in reels and TikToks.

❤ Invite people to engage with your posts. A simple “Which is your favorite? Let me know in the comments,” goes a long way. Alternatively, don’t be afraid to ask people to reach out to you with questions on the products! Adding a caption like “Having trouble with your press on nails? Let me know in the comments, and I’ll send you my favorite tips for any nails,” can give your engagement levels a serious boost! 

❤ Invite viewers to engage in your stories through polls, quizzes, and Q&As. Not only are these super fun, but they’re super sharable as well! 

❤ Be thoughtful with your hashtags. They will help you show up in search results.

Last but certainly not least, remember to be as consistent as you can with your content. With so many products and ideas to choose from, your options for content are truly unlimited. 

You can incorporate your business into fun posts featuring you and your family. You can post something inspirational with a product or look that boosted your confidence. You can make reflective posts detailing how far you’ve come this year personally or with your business. You can keep things beauty related, business related, or mix them up however you like! 

The choice is yours, and once you determine that kind of content you want to create, all you need to do is schedule it! As long as you stay consistent, the rest will fall into place. Remember, you’ve got a whole community of smart, talented women behind you, and they’re more than happy to help you find your rhythm. These are just the basics!