MERIDIAN, ID- Jesse McKinney, CEO and Co-Founder of Red Aspen, was featured in the August Direct Selling News “Featured Articles” to discuss success and hyper growth this week. The article is the first published piece by McKinney herself where she discusses the process of building a national social selling beauty brand, Red Aspen.
In “Surviving (and Thriving) Hyper Growth”, McKinney discusses the early stages of building Red Aspen, failures turned to successes, and how to manage hyper growth. She also shares the importance of transparency within a social selling company, and how it directly aligns with Red Aspen’s mission statement and goal to create a lasting legacy within the beauty and social selling space.
“We’ve discovered, however, that the courageous vulnerability necessary to launch a startup is always worth it when you’re building something you passionately believe in. For us, Red Aspen is our passion,” says McKinney in the article.
This is Red Aspen’s second mention in recent weeks by Direct Selling News, the first was being included on the “Ones to Watch” list of successful social selling companies on the continuous rise. Direct Selling News is an online and print publication that highlights companies within the direct selling industry, as well as market trends, and industry expert insights. The article also follows Red Aspen’s recent ranking of #788 on the annual Inc. 5000 list.
Red Aspen is set to celebrate its 5-year anniversary this October. In their first 5 years of business, Red Aspen has seen rapid growth within the beauty and cosmetics industry. After experiencing groundbreaking success in 2020 and bringing in over $20 million in revenue, progress and growth has not stopped. The female-founded, Idaho-based beauty company brought in $34 million in revenue in 2021 and has now reached tens of thousands of Brand Ambassadors and Affiliates nationwide.
For more information about Red Aspen, its products, and more, visit redaspenlove.com or follow us on Instagram @redaspenlove.
