Congratulations! Your order qualifies for free shipping Spend $100 more for free shipping

4,000+ Happy Customers

Red Aspen Blog

Say Hello to Maggie, Your New Favorite Waterproof Mascara!

Ask any woman, and they'll tell you how important it is to find the perfect waterproof mascara, one that stays in place through it all, be it rain, allergies, or even (God forbid) tears.

Not only that, but every girl knows how quickly smudged, flaky, or runny mascara can ruin an otherwise great look. In other words, there are just too many reasons that waterproof mascara is a must-have for the makeup bag.

With its long-lasting wear and hold that won't smear, clump, or flake, Red Aspen's Pump It Up, Maggie Waterproof Mascara checks all the boxes for a mascara that will quickly become one of your all-time favs. Strap in, cause we're spilling the tea on why you'll fall in love with Red Aspen's waterproof mascara! 

Why You Should Pick Waterproof Mascara

Like your favorite lipstick, eyeshadow, and other makeup essentials, the right mascara makes a world of difference when you're trying to achieve a certain look. It's one of the first makeup items you pick up as a teen (or tween!), and it's easy to love how pretty and confident you feel afterward, even if there might be just a bit of trial and error or racoon eyes and face smudging along the way. Once you get the hang of it, a swipe of the wand can quickly turn drab lashes to fab, adding the perfect length, volume, or curl to your lashes when you need it most.

Waterproof mascara is no different. It can enhance your features in a flash, giving fun, flirty lashes and a youthful look that's alluring and eye-catching. Better yet, waterproof mascara helps you keep that look throughout the day, whether you're spending time at the beach, sitting poolside, or shedding some tears at your best friend's wedding.


Reasons to Love Red Aspen's Pump it Up, Maggie Waterproof Mascara

Let's face it, shopping for mascaras can be a bit of a headache sometimes. You've likely bought dozens of mascaras in your lifetime, and you've no doubt spent your fair share of time at the drugstore trying different brands to find that perfect texture and consistency.

When you go online for the best waterproof mascaras, it's even more tempting to scroll through celeb socials or grab the latest gossip from celebrity makeup artists for your starting point. Not to mention, what happens when so many waterproof mascaras look amazing but all make the same promises? It's enough to make your eyes roll!

The truth is, you don't need to be a makeup artist to find that fun, flirty superhero mascara that you can rely on. You just have to know what to look for! Here's how Red Aspen makes that process easy-peasy!

Reason 1. A New Spin on a Fan-Favorite Mascara

Since joining Red Aspen's product catalog in 2018, Pump it Up, Maggie Mascara has quickly made a name for itself. It pairs amazingly well with faux lashes, and its stay-put formula has earned it a cult-like following of diehard fans.

Thanks to a new waterproof formula, this all-season option just got even better! Mascara lovers can appreciate the all-day hold, and you can appreciate the hands-on, honest reviews about the quality of the product! Better still, you can hear all about Red Aspen's quality commitments straight from the Brand Ambassadors themselves!


Reason 2. High-Quality, Cruelty-free Ingredients

No matter what kind of makeup you're using, it's always important to know that special care went into the ingredients. After all, you want to feel like the dollars (and time) that went into choosing a product were worth it. That's why Red Aspen has a commitment to only using the highest-quality ingredients in their mascaras.

Though regular mascara has a similar formula to waterproof mascaras, the key difference is that waterproof formulas feature an active ingredient called isododecane. This colorless liquid is used to make sure cosmetics products remain soft, while also ensuring they apply easily to the skin. In turn, this gives waterproof lash mascara products the long-lasting hold so many women love.

To add to that, Red Aspen ensures that both its original Maggie mascara formula and its waterproof formula are vegan, cruelty-free, and comply with all FDA, EU, Prop 65, and Canada Hot List regulations.

Reason 3. Rich and Bold Black Color

Mascara is an art. Whether you're rounding out a cute and trendy doe eye, shooting for that smokey siren eye, or adding dramatic lashes to an already killer outfit, there's something to be said about how the right mascara can really open up your eyes in a ton of exciting and creative ways.

With its rich and bold black color, Red Aspen's volumizing waterproof mascara brings the same statement-making energy to all your best looks. You'll have everything you need to experiment with fun, fresh ideas, with a special boost of confidence for those classics you've grown to love.


Reason 4. Endless Lash Opportunities

Wearing mascara should always be fun. Sure, it's a learning process, but once you learn how to give yourself those full, fluttery lashes of your dreams, it's tough to go back to boring routines or mascara ever again.

Thanks to its volumizing formula, Red Aspen's Maggie waterproof mascara will quickly become an invaluable part of your beauty kit. As you discover new trends, you'll want to wipe on, wipe off, and experiment with these looks effortlessly. You'll want a mascara that stays in place longer and allows you to move from one fabulous look to the next in just a few swipes. Plus, let's be real--you want a mascara that doesn't smudge all over the place the second you decide to take things in another direction.

With Maggie, your lash opportunities will be endless, as you'll finally have a waterproof mascara fit for your standards. You'll look incredible no matter what, and your friends will be begging you to spill the 411. What more could you ask for?!

Reason 5. Easy Application

With so many wonderful benefits, it only makes sense that your new favorite waterproof mascara is easy to work with. Again, you don't have to be a celebrity makeup artist or know any the industry tricks to give yourself the lashes you deserve.

Thanks to its cute and compact size, Red Aspen's Pump it Up, Maggie Waterproof Mascara will fit neatly in your purse and comfortably in your hand. A simple 4-step process is all you need to apply the right amount of product.


Step 1:

Start by holding the 360-degree wonder wand at the base of your top lashes, ideally as close to your roots as possible.

Step 2:

Wiggle the lash wand back and forth as you make your way towards the tops of your lashes.

Step 3:

Repeat the above steps on your other eye until both eyes have an even coat of mascara. Double-check your lash line and the inner and outer corners of your eyes to see if you're happy with the results.

Step 4:

Here you can apply additional coats of mascara as needed. While you can certainly stick with just one coat, note that Red Aspen's Pump it Up, Maggie Waterproof mascara doesn't contain castor oil like its non-waterproof version. This means it goes on thinner, but you'll still have buildable volume. You can always opt for more coats for fuller, thicker, more bold lashes.

How to Remove Waterproof Mascara

Removing your waterproof mascara is just as easy! You can use a makeup precleanse, an oil-based makeup remover pad, or standard makeup wipes to do the trick.

Celebrate Your Best and Most Dramatic Lash Looks with Red Aspen

At the end of the day, you deserve a waterproof and lengthening mascara that excels at everything you need it to, whether that's lifting lashes, giving you more dramatic volume, or simply giving you the confidence to try new looks!

Your features are unique, and you deserve the right beauty tools to enhance and celebrate them whenever possible. Reach out to your Red Aspen Brand Ambassador to learn how you can add Pump it Up, Maggie Waterproof Mascara to your makeup bag today!

Written by: Kerry Cron

Done reading? Return to home.


You might also like


How to Properly Size Red Aspen Nail Dashes

Why Use Press-on Nails? Red Aspen Nail Dashes are the perfect alternative to salon acrylics or dip manicures. Nail Dashes are press-on nails that can last an...


6 Reasons to Add Acrylic Nails from Red Aspen to Your Beauty Collection

Everyone loves finding new ways to express their style and creativity. Whether it's a cute new haircut or an outfit that's totally avant-garde, there's some...


The POP: Trendy Nail Designs

What is The POP by Red Aspen? Every month, Red Aspen releases a new collection of eco-friendly, reusable press on nails decorated with vibrant, colorful, and...


A Complete Guide to At-Home Nail Care

When it comes to high-ranking beauty needs, a solid skincare routine and regular appointments with the hairdresser tend to top a lot of women's lists. Facial...


Considering the Right Nail Shape for You

Beauty is all about experimenting. No matter what kind of look you're going for, there's no denying the rush of finding all sorts of fun and flirty things to...


How to Remove Press-on Nails in 5 Easy Steps

When it comes time to level up your look, fake nails can be a total game-changer. Not only are they super easy to use, but they look great and feel great too...


The Best Fit for You: How to Pick the Perfect Nail Shape

Sure you may know about square and round, but the options for nail shapes go way beyond these two classics. After all, the list of the most popular nail shap...


The Best Press-On Nails

If you follow the correct instructions, prepare your natural nails thoroughly, and use high-quality products (more on that later!), applying press-on nails w...


How to Remove Press-On Nails with Cuticle Oil

So you’ve worn your press-on nails for a while now—maybe a few days, or a few weeks—and you’re ready to remove them, either to replace them with a new style ...


4 Reasons to Fall in Love with Besties Matching Press on Nails from Red Aspen

Whether you're hoping to transform your look or just need to wind down after a rough week, there's something special about treating yourself to a new mani. ...


Top Tips + Tricks for Removing Press on Nails to Ensure Healthy Natural Nails

Is it time to remove your Red Aspen press on nails and you’re wondering what the best and safest way to do that is? Don't worry, we've got you covered. Remov...


How to Apply Press on Nails - Tips and Tricks for the Perfect Red Aspen Mani

Are you looking for a fast, easy way to get salon-quality nails without the hassle of going out or paying sky-high prices? Press-ons may just be the perfect ...


2023 Red Aspen Nail Subscription Box

Check out our 2023 Loyalty Box theme, plus learn all of the details surrounding our Loyalty Subscription Boxes and check out past boxes!